Senior Associate – Card Direct Marketing

Responsibilities

• Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
• Serve as key liaison for and collaborate with cross‑functional teams including partners from:
  Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
• Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Work proactively in an agile environment and identify when to work outside the process in whitespace

• Bachelor’s degree or military experience
• At least 2 years of experience in multi‑channel marketing with data‑driven direct response, including direct mail
• At least 2 years of experience in planning, execution, and analysis of marketing programs
• At least 2 years of experience managing creative processes and working with creative teams