Social Advertising Manager

The Social Ads Manager is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as both standard and non-standard implementations within the USA Today Co. and LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, and You Tube. This role is focused on paid media, not organic.

• Take on new campaigns and effectively launch them within departmental SLAs.
• Proactively contact project stakeholders and keep them informed throughout the campaign build process.
• Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
• Review provided campaign parameters and make adjustments/recommendations to ensure program success.
• Work within multiple systems and vendors to launch campaigns.
• QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
• Own the campaign launch process end-to-end.

• Regularly review and tune all campaigns within the book of clients.
• Perform monthly, deep‑drive analysis of every campaign, documenting findings and communicating relevant insights to stakeholders.
• Make targeting, bidding, and creative changes as needed to ensure campaign success.
• Actively manage campaigns based on the KPIs most important to the client and other stakeholders.
• Keep campaign information up to date within project management systems.
• Ensure spend data is regularly updated within the platform and/or campaign management system.
• Attend client calls on an ad‑hoc basis, serving as the subject matter expert to project stakeholders.

• Provide exceptional customer service to internal and external project stakeholders.
• Provide prompt and professional communication about accounts.
• Solve problems and provide clear dates of completion for tasks.
• Proactively communicate campaign problems and successes to stakeholders.
• Closely monitor and improve stakeholder relationships.
• Organize support resources when needed to resolve campaign problems.
• Manage daily workflows to ensure all tasks are completed within department SLAs.

• Serve as the subject matter expert on all their campaigns.
• Develop comprehensive analysis of currently running campaigns.
• Highlight what is performing well with the campaign.
• Identify lowlights where areas need improvement.
• Provide insights—strategic recommendations and context for the account.
• Leverage additional analytic tools when needed.
• Understand and implement analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and third‑party.
• Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program.
• Recommend budget increases and additional marketing tactics strategically and quantifiably within the portfolio of media products.
• Produce ad‑hoc reporting and client presentations.

• Maximize budget utilization for all accounts with an average utilization rate of at least 90%.
• Launch campaigns within 3‑5 business days.
• Regularly monitor campaigns at daily intervals.
• Perform deep‑dive campaign analysis every 30 days within a campaign cycle.
• Document this analysis within project management systems.
• Communicate insights to project stakeholders.
• Prevent any credits owed to clients due to campaign errors.
• Respond to email inquiries setting expectations for resolution of the issue.
• Produce end‑cycle reports and provide highlights, lowlights, and insights for all campaigns.
• Deliver reports to client support and management team.
• Follow daily workflow procedures.
• Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses.

The annualized base salary for this role will be $60,000.00 - $80,000.00. Variable compensation is not reflected in these figures and may be applicable based on the role. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.