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Paid Media Strategist - PPC & SEO Client Success

Job in McLean, Fairfax County, Virginia, USA
Listing for: Gannett
Full Time position
Listed on 2026-07-30
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, SEO, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 45000 - 70000 USD Yearly USD 45000.00 70000.00 YEAR
Job Description & How to Apply Below
Position: Paid Media Strategist - PPC & SEO Client Success          at Gannett

Paid Media Strategist

Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We're looking for a Paid Media Strategist to join our Client Success team, where you'll own campaign performance for a portfolio of high-value clients. In this role, you'll partner closely with Account Managers in a pod structure-giving you the space to focus on what you do best: optimizing campaigns, uncovering insights, and driving measurable ROI.

If you enjoy working across PPC, SEO, and multi-channel campaigns-and want to see the direct impact of your work-this is a great opportunity to grow your career in a collaborative, fast-paced environment.

What You'll Do

  • Own day-to-day campaign performance across PPC and SEO initiatives
  • Optimize campaigns across platforms such as Google Ads, Meta, and display networks
  • Analyze performance trends and deliver data-driven recommendations to improve ROI
  • Build and maintain pacing reports, performance dashboards, and campaign insights
  • Conduct A/B testing (ads, landing pages, keywords) to improve results
  • Partner with Account Managers to support client retention and growth
  • Participate in client meetings, presenting insights and performance updates as needed
  • Troubleshoot performance issues and identify new optimization opportunities
  • Support keyword strategy development and SEO performance reporting
  • Manage multiple campaigns and priorities within defined SLAs

What Makes This Role Different

  • Focused ownership:
    You handle performance-not client firefighting
  • Team-based model:
    Work in pods with dedicated Account Managers
  • Real impact:
    Your work directly influences client retention and growth
  • Variety:
    Manage campaigns across multiple industries and channels

What You Bring

  • 3-5 years of experience in digital marketing (agency or in-house)
  • Strong hands-on experience with PPC campaign management
  • Working knowledge of SEO fundamentals and reporting
  • Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel
  • Ability to analyze data and translate insights into actionable strategies
  • Strong communication skills-you can explain performance clearly and confidently
  • Highly organized with the ability to manage multiple campaigns and deadlines

Bonus If You Have

  • Experience in an agency or high-volume client environment
  • Exposure to multi-channel campaigns (display, social, email)
  • Advanced Excel or data analysis skills

Why Join Us

  • Collaborative, supportive team environment
  • Opportunity to grow into senior strategist or leadership roles
  • Exposure to diverse clients and marketing strategies
  • Fast-paced environment where your ideas and optimizations matter

If you're passionate about performance marketing and want to make a measurable impact, we'd love to hear from you. The annualized base salary for this role will be $45,000.00 - $70,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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