Social Media Coordinator

Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.

The Social Media Coordinator is responsible for creating, editing, and managing engaging short-form video content that drives brand awareness and foot traffic for assigned property or properties. Key responsibilities include filming and editing Tik Tok and Instagram Reels, maintaining consistent posting schedules, monitoring social media trends, coordinating with the on-site marketing team and retail tenants to amplify center experiences, and delivering monthly newsletter analytics.

The ideal candidate brings demonstrated content creation skills with strong engagement metrics, proficiency in video editing software, deep understanding of social media platforms and audience trends, and the ability to represent the brand authentically while connecting with Gen Z audiences.
This is a 6-month initial term with the potential to extend based on business needs.

This role supports both Annapolis Mall and Tysons Corner Center, with time allocation determined by each location's needs. You will be compensated during travel times.

The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Content Capture

• Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
• Publish content in real time during events, grand openings, and retailer activations.
• Capture content that boosts tenant visibility and helps drive sales traffic into their spaces
• Comfortable filming on location and appearing on camera as needed, representing the property’s official social channels.

Content Creation and Editing

• Edit short-form video content (Tik Toks/IG Reels) using tools such as Cap Cut, Adobe Premiere Pro, Final Cut Pro or similar.
• Create engaging Tik Toks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines
• Create Content optimized for Tik Tok, Instagram, Facebook (Reels, Stories, and feed posts.)
• Monitor comments and direct messages on assigned channels, primarily Tik Tok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions.
• Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms

Social Media and Property Support

• Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner.
• Work with the Digital Team and onsite Marketing Manager to build out a monthly content calendar for Instagram Reels, Tik Toks and Facebook.
• Reach out to tenant corporate teams to coordinate filming inside their spaces, beginning with centers targeted tenant list or digital tenant support list.
• Create monthly recaps of Social Media Content wins and distribute to applicable stakeholders

• Macerich will provide a basic content starter kit (ring light, tripod and microphone, subscription to editing apps)
• Macerich will provide a company device and access to necessary apps.
• All content created within the scope of this role is owned by Macerich and the property, which retains full rights to repost, edit and distribute across owned and paid channels
• Must sign a photo release consent form

• Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
• Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
• Comfortab…