Strategic Communication Outreach Specialist

Job Title:

Strategic Communication Outreach Specialist

Company:

BLN
24

About Us:

We find strength in teamwork-a better youisa better us

BLN
24 is an award-winning Management Consulting Firm that supports the U.S. Federal Government in successfully achieving their mission and goals. Our service andsolutionsdelivery start with understanding each client’s end-state, and then seamlessly integrating within each Agency’s organization to improve and enhance strategic and technical operations and deployments.

Position Overview:

The Strategic Communication Outreach Specialist leads the development and execution of integrated communications, marketing, and stakeholder engagement strategies that promote transportation research, engineering innovations, and public-sector initiatives. This role combines strategic planning, digital communications, branding, content development, and outreach to translate complex technical and policy information into compelling communications for diverse audiences. The Specialist plays a key role in expanding the reach of organizational publications and digital platforms while advancing public engagement, technology transfer, and organizational communications objectives.

• Lead quarterly promotional campaigns designed to increase magazine subscriptions, digital readership, and global audience reach, including coordinating with authors and subject matter experts to promote feature stories across web, email, social media, and other channels.

• Develop and execute integrated communications, outreach, and marketing strategies that promote research initiatives, publications, programs, and organizational priorities.

• Plan and manage multi-channel communications campaigns across digital, print, social media, email, and web platforms to increase audience engagement, subscriptions, and readership.

• Lead branding and promotional initiatives for technical publications, digital content, and organizational communications, ensuring consistent messaging across all communication channels.

• Create, edit, and publish high-quality content, including articles, web content, newsletters, social media posts, feature stories, graphics, and promotional materials.

• Translate complex technical, engineering, research, or policy information into clear, engaging content for technical, executive, industry, and public audiences.

• Conduct market research, stakeholder analysis, audience segmentation, and reader surveys to inform communications strategies and improve outreach effectiveness.

• Analyze campaign performance using web, social media, and marketing analytics to evaluate effectiveness and recommend continuous improvements.

• Coordinate communications support for conferences, trade shows, workshops, public meetings, and stakeholder engagement events, including the development of promotional materials and event communications.

• Collaborate with researchers, engineers, subject matter experts, editors, graphic designers, multimedia specialists, and Government stakeholders to ensure communications products are accurate, timely, and aligned with organizational objectives.

• Maintain editorial calendars and coordinate communications activities across multiple concurrent projects while ensuring quality, consistency, and adherence to established branding standards.

• Adapt messaging, content formats, and promotional approaches for technical, policy, industry, executive, and general-public audiences while maintaining consistent branding and strategic intent.

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related discipline;
  
  Master'sdegree preferred.

• Six to ten years of progressively responsible professional experience in strategic communications, public affairs, digital marketing, communications planning, or stakeholder engagement.

• Demonstrated experience developing and executing integrated communications and marketing campaigns across multiple communication channels.

• Proven experience creating content for websites, social media, newsletters, technical publications, digital campaigns, and other communications products.

• Demonstrated success developing and…