Digital Partnerships - Content

Partnerships & Marketing Associate

USA TODAY Co. is seeking a dynamic Partnerships & Marketing Associate to help grow awareness, revenue, and audience engagement across our in-house book publishing program and USA TODAY Store. This hybrid role sits at the intersection of sales, marketing, and partnerships-supporting the promotion and monetization of books developed by our editorial teams, as well as expanding the reach of our consumer products and merchandise.

This role reports to the Director of Commerce Content Operations. This is an exciting opportunity for a creative and commercially minded professional who thrives in a fast-paced media environment, enjoys developing multi-channel marketing strategies, and is motivated by driving both product sales and advertising revenue.

Support the promotion and sales of USA TODAY's in-house book portfolio through integrated marketing campaigns

Develop and execute marketing strategies across social media, email, events, and partner channels

Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility

Plan and support event-based marketing opportunities, including launches, signings, and brand activations

Identify and secure advertising and sponsorship placements within print book products

Collaborate with editorial and design teams to align sales and marketing efforts with product development

Build and maintain relationships with advertisers, partners, and vendors

Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops

Track campaign performance and sales impact, providing insights and recommendations for optimization

Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities

Bachelor's degree in marketing, communications, business, or a related field

2-5 years of experience in marketing, sales, publishing, retail, or a related field

Experience managing multi-channel marketing campaigns (social, email, events, partnerships)

Strong communication and relationship-building skills, with the ability to work cross-functionally

Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization

Experience or interest in media, publishing, or e-commerce environments

Ability to think creatively while driving toward revenue and performance goals

Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Comfortable working in a fast-paced, evolving environment

Experience with advertising sales, sponsor ships, or partner marketing is a plus

To apply, put together a single document file that includes the following, in this order:
Your resume - one to two pages. A cover letter that outlines how you would approach the job. Links to 3-6 online samples of your work. Completing these steps will ensure that your application receives the highest consideration.