Business Manager, Insights & Strategic Projects | Business Travel

Business Manager, Insights & Strategic Projects | Capital One Business Travel At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. WE are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams.

Together, we can change banking for good.

The role Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business. The platform continues to see exponential growth and has an ambition to maintain strong topline growth momentum over the next few years. The Strategy and Growth team within Capital One Business Travel is focused on driving multifaceted strategies to drive card member engagement and spend growth on the platform through various marketing initiatives to existing and prospective users.

We are looking for a Marketing Manager to join our team to support building and delivering a performance-driven marketing strategy. The role will be responsible for supporting COBT’s long-term marketing strategy - building a holistic marketing strategy in partnership with our marketing partners, and identifying key marketing opportunities across different customer segments, channels, positioning/messaging, and treatments.

In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/SBC marketing, COBT strategy to drive ideation and execution of various offers. Of particular focus is on understanding and engaging our Field-managed customers in order to create the best possible travel experience that meets their needs, drives consideration and engagement, and ultimately travel spend by this group.

This role will serve as a people leader for 1-2 analysts on the team who will lead functional analysis and marketing execution.

• External Analysis:
  Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
• Customer Insights and strategy:
  Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
• Event Strategy:
  Partnering with the Sponsor ships team to develop and execute a high-impact conference and industry event strategy
• Lead Strategic Projects:
  As we continue to scale with both customers and partners, support and drive strategic initiatives, working across the organization to ensure buy-in, and successfully launch

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and task switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Marketing Analytics Practitioner and Problem Solver:
  Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement and product marketing opportunities
• Data-driven Decision Making:
  High degree of comfort with data analysis in SQL, with independent curiosity to understand the “why” behind the data
• Collaboration & Influence:
  Ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to underlying business strategy
• Results-Oriented:
  Focuses on driving impact in both the…