Mgr, Perf Marketing

At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders - internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity and empower each other to illuminate our collective potential.

Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!

As a Growth Marketing Manager, you will play a pivotal role in developing, executing, and optimizing end-to-end marketing strategies and programs with a focus on Account-Based Marketing (ABM). Your expertise will drive lead generation and growth strategies within the healthcare sector, particularly with payers. You will leverage your deep understanding of industry associations, publications, and market dynamics to create and implement effective marketing initiatives.

• Campaign Strategy and Execution:
• Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion.
• Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.
• Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact.
• Create and collaborate with marketing colleagues content assets, including but not limited to emails, ad copy, white papers and case studies
• Vendor management of third parties to support marketing asset development and ensure timelines
• Lead Generation and Nurturing:
• Self-direct campaign activity when needed including a hands-on approach to all execution
• Identify and engage with key industry associations and publications to enhance lead generation efforts.
• Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
• Utilize a variety of digital and traditional marketing channels to reach and convert target audiences.
• Healthcare Industry Expertise:
• Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging.
• Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives.
• Build and maintain relationships with industry influencers, thought leaders, and key stakeholders.
• Performance Analysis and Reporting:
• Track, measure, and report on program performance and ROI, providing actionable insights and recommendations.
• Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions.
• Prepare regular reports and presentations for senior management and other stakeholders.
• Collaboration and Leadership:
• Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives
• Collaborate, coordinate, and communicate across disciplines and departments.
• Ensure compliance with HIPAA regulations and requirements.
• Demonstrate Company's Core Competencies and values held within.
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

In this role, the incumbent will plan, develop, execute and evaluate high-impact integrated marketing programs, including account-based marketing (ABM) programs, that drive demand and revenue growth. The successful candidate will have experience creating impactful growth strategies, an understanding of target markets and customers, and a proven track record of driving growth through innovative marketing and channel strategies. He or she will work closely with cross-functional teams, including sales, account management, and product marketing to plan and execute industry-specific strategies, ensuring alignment with business goals.