More jobs:
Vice President, Brand Leader
Job in
McLean, Fairfax County, Virginia, USA
Listed on 2026-09-12
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-12
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy
Job Description & How to Apply Below
- Lead brand strategy for Hilton Vacation Club, Hilton Grand Vacations Club, and Hilton Club
- Serve as Hilton's executive brand steward for Hilton Grand Vacations, protecting portfolio health, positioning, and integrity
- Define and evolve the long-term strategic vision for HGV with Hilton Grand Vacations leadership
- Build trusted relationships and serve as Hilton's primary strategic partner on brand strategy, customer experience, and portfolio evolution
- Develop annual strategic priorities and brand roadmaps aligned with Hilton's enterprise objectives
- Provide strategic guidance on customer experience, resort positioning, marketing strategy, membership evolution, and portfolio growth
- Evaluate brand health, customer insights, member feedback, competitive trends, and marketplace dynamics
- Visit HGV properties regularly to understand member and guest experience and strengthen brand differentiation
- Serve as Hilton's primary executive liaison with Hilton Grand Vacations executive leadership
- Partner with Hilton commercial teams to leverage enterprise channels, drive sales, and support quarterly business reviews
- Serve as internal Hilton business liaison across functional areas regarding HGV/timeshare dynamics, contractual obligations, and strategic intent
- Lead HGV brand initiatives by aligning stakeholders, driving strategic priorities, and representing the brand in governance and cross-functional forums
- Shape HGV's long-term strategy and reinforce its distinct position within the Hilton brand portfolio
- Report to the Senior Vice President, Strategy, Insights & Full Service Brands
- Ten (10) years of experience in hospitality or related industries
- Three (3) plus years of working directly with owners, either from a corporate or hotel role
- Four (4) years of management experience
- Willingness to travel up to 40–50%
- BA/BS/Bachelor's Degree or equivalent on-the-job experience
- Experience operating in a fast-paced, matrixed organization
- Experience leading and collaborating with multiple cross-functional teams and key internal and external partners
- Experience with data analysis, project execution, and strategic development
- Ability to interpret insights across multiple data points, develop recommendations, and tell a clear story to drive outcomes
Demonstrates expertise in brand strategy development, customer experience enhancement, and strategic partnership management within the hospitality industry. Proven ability to analyze data, interpret insights, and drive strategic initiatives that align with organizational objectives.
Highest-signal resume keywords- Brand Strategy Development
- Customer Experience Management
- Data Analysis
- Cross-Functional Collaboration
- Strategic Development
- Data Analysis
- Project Execution
- Strategic Development
- Brand Positioning
- Market Evaluation
- Relationship Building
- Leadership
- Communication
- Strategic Thinking
- Problem Solving
- Bachelor's Degree
- Hospitality
- Brand Stewardship
- Customer Insights
- Portfolio Growth
- Matrixed Organization
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