Defense Technology Senior Brand Marketing Lead

Join a culture of empowerment and connectivity.

Learn the skills you need to accelerate your career.

Discover benefits that your life and work.

Build mission-ready tech that protects the nation.

The Opportunity:

Defense missions increasingly hinge on software, data, AI, and cyber. Booz Allen’sdefensetech business builds and deploys products at that intersection—at enterprise scale and withreal‑world impact. In this role,you’llturn

Booz Allen’s deep technical capability and growing product portfolio into a clear, compelling category narrativeandintegrated brand campaigns that shapemarketperceptionand create demand.

We’relooking for a senior brand marketer who knows how to define a category and,architect a modern enterprise brand. You willstrengthenawareness and credibility for Booz Allen’s defense tech capabilities whilebuildingmarket momentum for products serving government, commercial, and technology audiences.

Ifyou’vehelped ahigh‑growth tech company build credibility, momentum, and market influence,you’llthrive here.

This is asenior‑levelrole with true ownership.

You’llset strategy,pressure‑testit with executives, and roll up your sleeves to execute—moving fluidly between narrative creation, campaign leadership, andhands‑on delivery to create meaningful market impact.

Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Do:

• Drive top‑and mid‑funnel impact.
  
  Lead brand‑forward marketing strategies that elevate Booz Allen’sdefensetech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.

• Build awareness that converts.
  
  Develop and launch integratedcampaignprograms that growcompanybrandand product visibility, credibility, and category understanding — moving prospects frominitialawareness into meaningful mid‑funnel engagement and evaluation.

• Shapeperceptionwith compelling narratives.
  
  Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive ourbrand and growing product portfolio.

• Accelerate demand through integrated campaigns.
  
  Orchestrate multi‑channel programs—digital, thought leadership, paid media, social, events—designed for high‑value top‑funnel reach and mid‑funnel nurturing.

• Lead partner co‑marketing.
  
  Collaborate with priority commercial and technology partners to build joint narratives, launch co‑branded activities, and create shared demand plays that amplify reach and deepen credibility across the ecosystem.

• Collaborate across enterprise and business units.
  
  Partner closely with enterprise marketing leaders, business‑unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization.

• Influence senior stakeholders.
  
  Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, andmaintainmomentum within a complex matrixed environment.

• Measure andoptimizebrand + funnel performance.
  
  ManageKPIs for awareness,perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact.

You Have:

• 12+ years of experience in B2B or B2G marketing, including leading enterprise ‑ level brand campaigns that drive measurable awareness, perception shifts, and demand

• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale

• Experience co ‑ marketing with strategic partners, including building joint narratives, launching co ‑ branded activations , and effectively managing Marketing Development Funds (MDF) to…