Senior Director, Marketing and Growth

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA. The Senior Director, Marketing Performance and Growth will lead a new team responsible for ensuring Hilton's marketing investments are driving optimal brand and commercial outcomes. This is a critical leadership role designed to move Hilton from insight-rich reporting to faster optimization across paid media, digital direct commerce, creative, and growth channels.

The Senior Director, Marketing Performance & Growth will have accountability for optimization across multiple teams with the goal of reducing the time it takes to move from insight to action. This leader will establish a dedicated performance and optimization hub within Marketing, creating a new operating system with clear ownership, tighter decision-making, and measurable impact on ROI, brand health, channel growth, and digital direct commerce performance.

The Senior Director will be accountable for building the team, operating cadence, cross-functional model, and performance discipline needed to continuously improve how Hilton invests, learns, reallocates, and grows.

• Lead the Marketing Performance & Optimization team, establishing the vision, operating model, governance, and day-to-day ways of working for a new embedded optimization capability.
• Build a faster insight-to-action model that turns performance signals into concrete recommendations, budget shifts, channel adjustments, creative learnings, and measurable outcomes.
• Optimize paid media investment and performance across major channels, partnering with media, regional marketing, finance, analytics, and agency teams to ensure spend is continuously evaluated and redeployed toward the highest-value opportunities.
• Diagnose and improve digital direct commerce performance, identifying opportunities across web, mobile, CRM, media, and other growth channels to accelerate revenue and conversion outcomes.
• Define, test, and scale growth channels by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling what works.
• Establish a clear operating cadence for the team, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
• Build and maintain marketing tagging and tracking methodology in partnership with Marketing Technology team.
• Create accountability against goal delivery, ensuring optimization work is tied directly to business outcomes rather than reporting activity alone.
• Translate complex performance data into clear executive narratives and recommendations that help senior leaders make decisions about marketing investment, channel strategy, and growth opportunities.

• Partner closely with Strategy, Insights & Analytics, Finance, Media teams, Regional Marketing leaders, and Agencies to ensure measurement, investment decisions, and optimization actions are connected and aligned.
• Build and develop a high-performing team with the specialized skills required to drive continuous optimization across analytics, media performance, creative insights, and growth strategy

• Own end-to-end accountability for improving the performance of Hilton's marketing investments, with a focus on paid media efficiency, digital direct commerce growth, channel performance, and commercial return.

• Twelve plus (12+) years of experience in marketing performance, media strategy, digital commerce, growth marketing, marketing analytics, or related commercial leadership roles.
• Demonstrated experience managing or influencing large-scale marketing investment decisions across paid media, digital, CRM, mobile, web, or performance channels.
• Strong understanding of marketing ROI, incrementality, attribution, media measurement, audience strategy, and performance optimization.
• Experience turning data and insights into practical actions that improve business outcomes.
• Experience building or leading cross-functional operating models across marketing, analytics, finance, agencies, and commercial teams.
• Simplify complex performance topics and influence senior stakeholders.
• Demonstrated leadership of teams, including building new capabilities, setting priorities, and creating accountability in matrixed organizations.
• Comfort operating in…