Strategic Communication Outreach Specialist
Job in
McLean, Fairfax County, Virginia, USA
Listed on 2026-09-22
Listing for:
People, Technology & Processes, LLC
Full Time
position Listed on 2026-09-22
Job specializations:
-
Marketing / Advertising / PR
PR / Communications, Digital Marketing, Social Media Marketing, Marketing Communications
Job Description & How to Apply Below
Position Title
Strategic Communication Outreach Specialist
LocationMc Lean, VA, (occasional support at FHWA HQ, Washington, DC)
Clearance requiredUnclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required
Responsibilities Include (but Are Not Limited To)- Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
- Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
- Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
- Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
- Provide comprehensive staffing and marketing support for trade shows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
- Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.
- Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
- 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
- Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.
- Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation).
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