Digital Media and PR Coordinator Job McLean area,Virginia USA,Marketing / Advertising / PR

We are seeking a creative and experienced Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

This is a full-time, in-person position based in McLean, VA, and requires a two-year commitment.

What You'll Do:

Create, edit, publish, and share engaging content across social media platforms including Instagram, Tik Tok, Facebook, Twitter, Pinterest, You Tube, and Snapchat
Optimize company pages across platforms to enhance visibility and brand engagement
Develop copy for social media, email marketing campaigns, and website content
Collaborate with an external website team to update landing pages and on-site messaging
Grow and engage social media audiences through strategic interaction and community building
Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
Manage and execute a monthly content calendar and schedule for timely campaigns
Organize and maintain photo and video content libraries across internal servers
Assist in writing and editing editorial content for external media features
Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
Analyze social media metrics and adjust strategies based on performance data
Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You'll Bring to the Team:

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
Strong written and verbal communication skills
Proficiency in content creation (photo, video, and graphic design)
Proven experience managing social platforms and using social analytics tools
Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset

Benefits & Perks:

Health, vision, and dental insurance
401(k) retirement plan
Paid time off and holiday leave
On-site free parking
Generous employee discounts and complimentary cosmetic services