Senior Product Marketing Manager

About Merlin Group

Merlin Group operates at the intersection of cyber innovation, national security, and technology-driven transformation. With a mission to accelerate the adoption of high-impact technologies across the U.S. public sector and regulated commercial markets, Merlin is uniquely structured around three core tenets – Invest, Enable, and Scale – each designed to address a specific stage of the technology lifecycle. Together, our affiliates – Merlin Ventures, CGC, and Merlin Cyber – form a flywheel that builds enduring capability for customers, partners, and the broader cyber ecosystem, operationalizing technological advancement into mission-ready, enterprise-grade solutions.

At Merlin, we believe our strength lies in our people. Team members are encouraged to be creative, collaborative, and nimble, pursuing paths to deliver the cutting-edge cybersecurity solutions that our customers rely on. From next-generation cyber defense to secure cloud and AI, we are united by one purpose – transforming innovation into mission impact.

The Senior Product Marketing Manager will play a critical role in translating Merlin Group's technology, cybersecurity, cloud, AI, and mission-focused solutions into compelling market propositions that drive awareness, engagement, pipeline, and growth.

Reporting to the Director, Product & Solutions Marketing, this role will own product marketing initiatives across selected solutions and market segments, including positioning and messaging, competitive intelligence, customer and market insights, sales enablement, go-to-market planning, and developing high-impact marketing content.

The Senior Product Marketing Manager will serve as a connective tissue between Technology Partners, Sales, Marketing, Labs, and Leadership, ensuring that Merlin's solutions are clearly differentiated and consistently positioned around customer needs and mission outcomes.

The ideal candidate is a strategic thinker and strong storyteller who can move comfortably between market analysis and hands‑on execution. They understand complex technology and can translate technical capabilities into clear, differentiated value propositions for federal, defense, intelligence, and regulated commercial audiences.

• Develop and maintain differentiated positioning, messaging, value propositions, and key messages for assigned products, solutions, and capabilities.
• Translate complex cybersecurity, cloud, AI, and technology concepts into compelling customer‑focused narratives.
• Collaborate regularly with PMM counterparts across Merlin's technology partner community to create joint messaging and positioning statements, source documents, and external collateral.
• Develop messaging frameworks and detailed messaging source documents tailored to different buyer personas, industries, agencies, mission areas, and stages of the buyer journey.
• Ensure consistency of product and solution messaging across campaigns, website content, presentations, proposals, collateral, events, and sales materials.
• Generate engaging solutions messaging for field events that drives customer attention, mindshare and adoption across featured solution areas.
• Partner with the Director of Product & Solutions Marketing to establish messaging architecture across Merlin's broader portfolio.

• Develop and execute go-to-market plans for new and existing products, solutions, partnerships, and strategic capabilities.
• Partner with Product, Business Development, Sales, and Digital Marketing to translate product strategies into market‑facing programs.
• Identify target audiences, buyer personas, use cases, customer pain points, competitive differentiators, and…