Field Marketing Manager

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Full Time Merlin International Inc - HQ, McLean, VA, US

Position Title: Field Marketing Manager

Location: McLean, VA, US

About Merlin Group

Merlin Group operates at the intersection of cyber innovation, national security, and technology-driven transformation. With a mission to accelerate the adoption of high-impact technologies across the U.S. public sector and regulated commercial markets, Merlin is uniquely structured around three core tenets
- Invest, Enable, and Scale - each designed to address a specific stage of the technology lifecycle. Together, our affiliates
- Merlin Ventures, CGC, and Merlin Cyber - form a flywheel that builds enduring capability for customers, partners, and the broader cyber ecosystem, operationalizing technological advancement into mission-ready, enterprise-grade solutions.

At Merlin, we believe our strength lies in our people. Team members are encouraged to be creative, collaborative, and nimble, pursuing paths to deliver the cutting-edge cybersecurity solutions that our customers rely on. From next-generation cyber defense to secure cloud and AI, we are united by one purpose - transforming innovation into mission impact.

The Opportunity

The Field Marketing Manager owns the planning, coordination, execution, and measurement of field marketing programs and events that support pipeline creation, customer engagement, and regional business priorities.

This role manages cross-functional processes, programs and events rather than direct reports. The Manager is responsible for creating structure, driving accountability, coordinating stakeholders, and continuously improving the operating model within the assigned marketing workstream.

Primary Duties & Responsibilities

• Translate regional and business priorities as communicated by the Director, Field Marketing and VP of Marketing into integrated field marketing plans, calendars, and program briefs.
• Own the end-to-end operational process for assigned field events, executive programs, customer experiences, partner activities, and other regional campaigns.
• Use Asana or similar project management software to build, manage, and track deliverables and coordinate stakeholder responsibilities for all assigned field programs and events.
• Coordinate timelines, dependencies, budgets, vendors, agencies, venues, creative assets, logistics, and internal approvals with sufficient time allotted for production and delivery.
• Partner with Sales, Digital Marketing, Product Marketing, Comms/PR, Brand, Labs and Independent Software Vendor (ISV) Partner teams to align programs to pipeline and revenue objectives.
• Develop clear program requirements, project/workback plans, RACI/ownership models, and communication cadences to keep stakeholders aligned.
• Manage lead capture, routing, follow-up, campaign attribution, and post-event processes in partnership with Marketing Operations and Sales.
• Meticulously track assigned program and event performance, including registration, attendance, engagement, sourced/influenced pipeline, conversion, cost efficiency, and other agreed KPIs.
• Maintain a robust field marketing program and events calendar to ensure program status, risks, decisions, and next steps are visible to all stakeholders internally and externally.
• Manage external vendors and partners through defined scopes, timelines, deliverables, and performance expectations.
• Coordinate program, event and partner contracts with legal and finance teams to ensure swift and timely execution for all events and programs assigned under your role’s responsibility set.
• Identify process improvements that…