Vice President, Business Development and National Partners

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

This role requires a minimum of three in-office days per week in McLean, VA to perform the essential functions of the position.

BBB National Programs, a non‑profit organization, is the home of U.S. independent industry self‑regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third‑party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers.

BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child‑and‑teen‑directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

BBB National Programs National Partners influence the future of self‑regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry‑led standards and dispute resolution programs that protect consumers and keep the playing field level for business. BBB National Programs National Partners are champions of industry self‑regulation, data privacy, consumer protection, truth and accuracy in advertising, other emerging areas, and support our work as the leading voice for independent industry self‑regulation.

As the VP, Business Development and National Partners you will be part of the leadership team at BBB National Programs and will play a key role in advancing our mission and strategic growth across our National Partners and Programs. You will strengthen the impact, profile, and reach of independent industry self‑regulation by expanding our sphere of influence across new industries, sectors, and stakeholders.

This is a sales leadership role — defined by financial targets, relationship goals, and the resolve to meet and exceed both. You will own the full business development lifecycle: identifying opportunities, building the case, and closing. You bring a bias for action and growth, are energized by selling to sophisticated buyers (law firms, consulting firms, Fortune 500 companies), and know how to build and coach a team to do the same.

• Lead the creation and implementation of business development strategies to grow National Partner base and develop a strategic partnership pipeline that advances the organization’s mission and growth goals;
• Create and execute value proposition strategies and proposals to develop viable leads that can be converted to National Partners and/or Program participants; build new sales content and program offerings that enable entry into new sectors and industries
• Build and nurture relationships with various key strategic industry stakeholders to raise the profile of the organization and generate revenue, with particular emphasis on multi‑sector engagement including large corporations, law firms, consulting firms, C‑suite and legal/privacy/compliance decision‑makers
• Develop and oversee National Partner and Program participant acquisition strategies, monitor opportunity funnel, measure performance, and perform acquisition projections
• Oversee and implement the full acquisition cycle including market research, trends, analysis, and engaging prospects, while achieving annual acquisition, sponsorship, and retention goals
• Develop and implement structured customer relationship management, acquisition, and retention processes across the organization
• Partner with internal stakeholders to develop and reinforce opportunities to engage with National Partners and Program participants, attract prospective National Partners, and identify cross‑program/engagement opportunities
• Build, develop, and mentor the business development team; shape a high‑performance culture grounded in accountability, talent development, and bench strength
• Coach internal leaders on how to leverage…