Sr. Manager of Exhibits & Services

Essential Duties and Responsibilities Exhibit Sales and Service

• Develop and execute exhibit and sponsorship sales strategies to achieve annual revenue goals.
• Manage the full sales cycle, including prospecting, lead generation, contract negotiations, renewals, and account management.
• Identify and secure new business opportunities within the food service industry.
• Manage and execute booth sales totaling approximately 40,000 sq feet (approx. 175-200 exhibitors in total).
• Work closely with event operations team to ensure successful exhibitor onboarding, logistics, and customer satisfaction.
• Serve as primary point of contact with the general contractor.
• Develop sales reporting and analysis.

• Conduct outreach through phone calls, emails, virtual meetings, and in-person industry events.
• Build and maintain strong relationships with current exhibitors, sponsors, and industry partners.
• Analyze sales trends, exhibitor feedback, and market opportunities to support strategic planning.
• Assist in the development of exhibitor prospectuses, sales materials, and event-related communications.
• Attend association events, trade shows, and industry meetings as required.
• Provide excellent customer service and act as a primary point of contact for exhibitors and sponsors.
• Collaborate with Marketing to develop exhibitor communications, newsletters, and promotional materials.

• Bachelor’s degree in business, Marketing, Communications, Hospitality, or related field preferred.
• Minimum of 5–7 years of experience in exhibit sales, sponsorship sales, association management, trade shows, or event sales.
• Proven track record of meeting or exceeding revenue goals.
• Strong relationship-building and negotiation skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to travel as needed for industry events and conferences.

• Experienced association exhibit sales; experience working with a2z and  a plus.
• Strategic thinking and problem-solving abilities.
• Strong organizational and time management skills.
• Self-motivated with the ability to work independently and collaboratively.
• Professional and customer-focused demeanor.
• Experience with sponsorship development and exhibitor retention strategies.