Director of Admission

Director of Admission

Department:
Office of Admission
Reports To:
Vice President for Enrollment Management
FLSA Status:
Exempt | FTE: 1.0

Linfield University is an institution committed to student-centered education, meaningful relationships, and access to opportunity. Linfield’s emphasis on personalized learning, close faculty-student engagement, and a mission-driven campus culture creates a distinctive environment for enrollment professionals who value high-touch recruitment, collaboration, and impact. Joining Linfield means contributing to an institution that prioritizes community, equity, and thoughtful growth while shaping the future of undergraduate enrollment through data-informed strategy and authentic student engagement.

The Director of Admissions provides strategic leadership and day-to-day oversight of the undergraduate admissions operation for a small, private institution. This role is responsible for achieving enrollment goals through intentional communication planning, personalized student engagement, data-informed recruitment strategies, and effective staff leadership. The Director leads a team of admission professionals, ensures a high-touch and timely experience for prospective students and families, and works collaboratively across campus to support institutional enrollment priorities.

• Enrollment Strategy & Goal Management
  • Lead the development and execution of annual recruitment and enrollment strategies to meet or exceed institutional enrollment targets.
  • Establish clear enrollment goals and performance metrics for the admission team, including individual counselor goals aligned with institutional priorities.
  • Monitor application, admit, deposit, and yield trends and adjust strategies in real time.
  • Provide regular reporting and analysis to enrollment leadership.
• Communication Planning & Student Experience
  • Oversee the development and implementation of a comprehensive admission communication plan across email, text, print, phone, and other digital platforms.
  • Ensure communications are timely, accurate, personal, and reflective of the institution’s mission and values.
  • Champion a fast, high-touch, student-centered communication approach throughout the recruitment and decision-making process.
  • Partner with Marketing and other campus offices to ensure message alignment and brand consistency.
• Staff Leadership & Management
  • Provide leadership, supervision, and professional development for a staff of approximately 14 admission professionals.
  • Set expectations, coach performance, and conduct regular evaluations to support accountability and growth.
  • Foster a collaborative, student-focused, and results-oriented team culture.
  • Support recruitment training, territory management, and ongoing staff development.
• Recruitment Operations & Policy Development
  • Develop, implement, and maintain admission policies, procedures, and workflows that support efficiency, consistency, and equity.
  • Oversee territory management, travel strategy, event planning, and on-campus visit experiences.
  • Ensure compliance with institutional policies, ethical recruitment standards, and applicable regulations.
• Search, Name Buy & CRM Management
  • Manage the name buy and student search process, including vendor relationships, search strategy, and ROI evaluation.
  • Collaborate with Institutional Research, Marketing, and IT to optimize CRM usage and data integrity.
  • Use data and analytics to inform prospect identification, segmentation, and communication strategies.
• Collaboration & Campus Partnerships
  • Work collaboratively with Financial Aid, Marketing, Athletics, Academic Affairs, and other campus partners to support recruitment and yield efforts.
  • Serve as a key contributor to enrollment planning discussions and cross-functional initiatives.

• Education and Experience
  • BA or BS degree required:
    Master’s degree preferred.
  • Five years of experience in the management and supervision of staff and operating budgets.
  • Demonstrated experience working within a CRM, preferably Slate.
  • Deep knowledge of admission policy, demographic trends, and admission planning and management to meet enrollment goals and develop effective,…