Planning Director, Estate & Financial Planning Services

About the Opportunity

Join Sun Life Financial as an Estate & Financial Planning Services Planning Director where you'll make a meaningful impact on clients' financial futures. In this role, you'll partner with our network of Sun Life Advisors to develop comprehensive financial strategies for high-net-worth individuals and business owners, while contributing to the growth of our financial planning capabilities across the organization.

Design advanced, holistic financial plans addressing retirement, tax optimization, risk management, and estate planning strategies

Develop specialized strategies for intergenerational wealth transfers and business succession planning

Deliver regional training sessions and client seminars on advanced financial planning topics through both virtual and in-person formats

Collaborate with insurance specialists and case managers to provide integrated solutions

Build and nurture relationships with field leaders, advisors, and senior stakeholders

Stay current with evolving tax regulations, estate law, and wealth management best practices

Certified Financial Planner (CFP) designation (required)

Minimum 7 years of financial planning or related experience

Professional credentials such as TEP, CLU, or CPA (preferred)

Deep expertise in financial planning principles, wealth management, tax, and estate planning

Strong presentation and facilitation skills with the ability to explain complex concepts clearly

Proficiency with financial planning software (Conquest experience is a plus)

Excellent communication abilities and proven relationship-building skills

Self-directed approach to work with strong analytical and problem-solving capabilities

Comfort with digital collaboration tools (MS Teams) for remote client engagement

Agricultural tax knowledge is an asset

Reporting to:
Regional Director, Estate & Financial Planning Services

The opportunity to work with Financial Planning Professionals in the Financial Services and Insurance industry, that are continually in pursuit of delivering Financial Planning excellence.

We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.

We’re honoured to be recognized as a 2026 Best Workplaces in Canada by Great Place to Work® Canada.

Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle.

Flexible Benefits from the day you join to meet the needs of you and your family.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:110,000/110 /180 000

Job Category:

Sales - Distribution Support