Digital Marketing Director

About HV Talent Group

At HV Talent Group, we help talented professionals connect with top employers nationwide. As a trusted recruiting partner to industry-leading companies, we focus on direct-hire opportunities that align with candidates’ career goals, values, and long-term growth.

We are currently recruiting for a Digital Marketing Manager opportunity in the Medford, MA area.

This is a new, permanent Digital Marketing Manager position responsible for taking ownership of the organization’s digital marketing strategy and execution. The ideal candidate will be a hands‑on subject matter expert who can build the strategy, execute campaigns, manage digital channels, analyze performance, and establish processes for long-term growth.

The role will oversee:

• Website strategy, management, and optimization
• SEO and paid search/PPC
• Social media
• Email marketing
• Content development
• Lead-generation campaigns
• Landing pages and conversion optimization
• Digital analytics and reporting
• Marketing automation
• External marketing vendor/agency relationships

The Digital Marketing Manager will work closely with Sales, Business Development, and Marketing Operations to improve lead quality, conversion, campaign performance, and marketing-generated pipeline.

• Develop and execute the overall digital marketing strategy.
• Generate qualified B2B leads through integrated digital campaigns.
• Manage website strategy, traffic, optimization, landing pages, and conversion performance.
• Oversee SEO initiatives and manage outside SEO partners.
• Develop and manage PPC and Google Ads campaigns.
• Plan and execute email marketing campaigns.
• Manage social media presence and digital content strategy.
• Develop blogs, videos, case studies, white papers, and customer success content.
• Execute industry-focused campaigns across Manufacturing, Healthcare, Education, Hospitality, Property Management, Commercial Real Estate, and Industrial markets.
• Partner with Marketing Operations to leverage Salesforce CRM and marketing automation.
• Track campaign performance, website analytics, lead quality, conversion rates, and ROI.
• Collaborate with Sales and Business Development to improve lead generation and conversion.
• Manage relationships with outside marketing vendors and agencies.
• Take ownership of the entire digital marketing process rather than simply coordinating activities or vendors.

• 5+ years of B2B digital marketing experience with a Bachelor’s degree in Marketing or a related field,
  or BS in Business Admin 7–10 years of strong hands‑on experience.
• Strong B2B marketing background; primarily consumer marketing experience is not preferred.
• Demonstrated ownership of digital marketing strategy and execution.
• Experience managing websites and analyzing website traffic and performance.
• Hands‑on experience with social media and email campaigns.
• Experience developing content and integrated marketing campaigns.
• Proven lead‑generation experience.
• Experience with paid advertising, particularly Google Ads.
• Strong SEO knowledge, including experience managing outside SEO partners.
• Strong analytical skills and the ability to determine what is and isn't working.
• Experience managing external marketing vendors/agencies.
• Strong communication, organization, and project management skills.

Experience with the following is specifically valuable:

• Salesforce CRM
• Salesforce Campaigns and reporting
• Salesforce Account Engagement
• Hub Spot
• Constant Contact
• Apollo
• Google Ads
• Google Analytics 4
• Linked In Campaign Manager
• Word Press
• Power BI

Success in this role will be measured by:

• Marketing‑generated pipeline
• Qualified leads
• Website conversion rate
• Organic traffic growth
• Campaign ROI
• Lead conversion
• Marketing contribution to…