Go-to-Market Lead

ProServe

IT is a leading IT solutions provider that specializes in delivering innovative technology solutions to help businesses thrive. With over 20 years of experience, we've established ourselves as a trusted partner in the ever-evolving world of technology.

We’re seeking a strategic Go-to-Market Lead to drive revenue growth through seamless execution of our sales strategy. This role serves as the critical link between sales, marketing, solutioning, and delivery teams, transforming strategy into actionable plans and ensuring every new offering reaches market with precision and impact. You'll architect our Go-to-Market (GTM) execution, build infrastructure that empowers our sales team, and optimize our Microsoft partnership to maximize co-sell opportunities and market success.

The role will include a base salary in the range of $65,000-$85,000 with top performers earning more than $100,000 annually.

Life at ProServe

IT is fast paced, performance-driven, rewarding, and fun! We value and support our team members' career growth and ongoing professional development. And we recognize their achievements and outstanding results on a regular basis. We work hard and play hard.

"People Matter. Be like gumby. Do it right." These are the three values we follow every day. These truly represent who we are and what we care about.

Excited? Read on and apply! Looking forward to hearing from you.

• Execute demand generation strategies for new and existing customer segments
• Lead end-to-end GTM processes for new offerings—from ideation through launch and rollout
• Manage and optimize Microsoft channel relationships, including co-sell opportunities and marketplace initiatives
• Build cross-functional alignment to ensure cohesive market execution
• Own and maintain the seller playbook with current strategies, competitive positioning, and best practices
• Analyze sales metrics and pipeline data to identify opportunities and drive performance
• Develop compelling sales assets and presentations in partnership with stakeholders
• Extract actionable insights from sales intelligence platforms

• Conduct product-market fit assessments using data-driven analysis
• Evaluate and integrate Microsoft programmatic offers into ProServe
  
  IT's service portfolio
• Create executive-level presentations and business cases for new GTM initiatives
• Ensure smooth handoffs from development to sales execution
• Champion the Microsoft partnership and translate partner programs into actionable sales strategies
• Coordinate with Microsoft teams to maximize co-sell opportunities and partner incentives
• Stay current on Microsoft's product roadmap and partner initiatives

• 5+ years in sales operations, revenue operations, sales enablement, or go-to-market strategy
• Experience with Microsoft partner programs, co-sell motions, and product ecosystems (nice to have)
• Proven track record launching new products or services to market
• Advanced PowerPoint skills with ability to create executive-level presentations
• Strong data interpretation and cross-functional collaboration skills
• Experience with CRM systems
• Excellent project management and communication abilities
• Bachelor’s degree in Business or Computer Science, masters degree is a nice to have.

As an employee at ProServe

IT, you will enjoy:

• Career development and progression
• Opportunities to work with talented and diverse teams, whilst shaping the future of work

To ensure a fair and efficient recruitment process, we use
AI-powered screening tools to assist in the initial review of applications. These tools help us identify candidates whose qualifications closely match the job requirements. All final hiring decisions are made by our human recruitment team.

ProServe

IT values diversity of thought and is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment where all people feel supported, connected, and belonging  applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.