HubSpot​/Marketing CRM Specialist

Join Our Team as a Hub Spot / Marketing CRM Specialist

Are you a highly technical Hub Spot expert with a strong operational mindset and proven project management discipline? Orion
180 is seeking a Hub Spot / Marketing CRM Specialist to take ownership of our CRM ecosystem and drive scalable, data‑driven marketing and revenue operations.

You will serve as the primary Hub Spot administrator and system owner and be responsible for building, optimizing, and managing our CRM infrastructure to support marketing, sales, and customer lifecycle initiatives. You will also lead cross‑functional CRM projects, ensuring execution is structured, measurable, and aligned with business goals.

• Serve as the primary Hub Spot administrator, managing configuration, user roles, permissions, and system governance
• Build and optimize workflows, pipelines, lifecycle stages, lead scoring models, and automation logic
• Maintain CRM hygiene, data integrity, and scalable architecture across all objects and properties
• Design and continuously improve lead management processes, segmentation, and lifecycle automation
• Evaluate and implement new Hub Spot features, integrations, and enhancements

• Oversee integrations between Hub Spot and internal/external systems (data warehouse, analytics tools, third‑party platforms)
• Ensure accurate data flow, synchronization, and enrichment across the tech stack
• Troubleshoot system issues and proactively identify optimization opportunities

• Build and maintain dashboards and reports for funnel performance, campaign attribution, and revenue insights
• Analyze marketing campaign performance and recommend optimizations to improve conversion rates and ROI

• Own project planning, timelines, stakeholder alignment, and execution for CRM‑related initiatives
• Implement structured project management methodologies to ensure on‑time, high‑quality delivery
  
  Coordinate with internal teams and external vendors as needed

Bachelor’s degree in Marketing, Business, Information Systems, or a related field. Master’s degree preferred.

• 3+ years of hands‑on Hub Spot administration experience in a high‑growth or tech‑enabled environment
• Proven track record of owning and scaling a CRM system, not just using it as an end‑user

• Hub Spot certifications required
• Deep expertise in workflows, automation, reporting, custom objects, and integrations
• Strong understanding of CRM architecture, data models, and lifecycle management
• Experience with Salesforce or other CRMs is a plus, but Hub Spot mastery is essential

• Advanced proficiency in Excel; experience with BI tools such as Power BI, Tableau, or Looker
• Familiarity with APIs, data integration tools, and basic SQL is a plus
• Strong understanding of attribution models, segmentation, and marketing analytics is a plus
• Knowledge of digital marketing campaigns (email, paid media, lifecycle marketing) and how CRM data supports campaign execution and optimization

• Experience with formal project management frameworks (Agile, Scrum, or Waterfall)
• PMP, CAPM, or equivalent certification is a plus
• Proficiency with tools such as Asana, , Jira, Smartsheet, or Wrike

• Dynamic Environment:
  On‑site role with a fast‑paced and collaborative team culture. Results‑driven office where your contributions make a real impact.
• Compensation:
  Competitive base pay and performance bonuses.
• Career Growth:
  Mentorship, growth tracks, and professional development.
• Benefits:
  Medical, dental, vision, 401(k), paid holidays, PTO and more.

The office environment is fast‑paced and collaborative. An employee must be willing and able to work their regularly assigned work schedule onsite, and in times of need, be able to work an extended schedule depending on company or departmental needs, project requirements, or customer demands.

While performing general duties for this position, the employee is regularly required to sit, stand, and/or walk around…