HubSpot​/Marketing CRM Specialist

At Orion
180, we don’t just stand out for what we do; we shine because of how we do it. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of products. Our vision is to be the premier global provider of insurance solutions and redefine the insurance industry.

Orion
180 is proud to call three vibrant cities home. Our headquarters on Florida’s stunning Space Coast in Melbourne offers an exceptional quality of life, with affordable housing, excellent transportation, and close proximity to major cities like Orlando, Tampa, and Miami. Our Irving, Texas, office places us in a dynamic center of culture, business, and entertainment, keeping us closely connected to innovation and growth.

Our Draper, Utah, location, nestled in the heart of the Salt Lake Valley, connects us to a rapidly growing tech ecosystem and provides access to the outdoor lifestyle and natural beauty the region is known for.

Are you a highly technical Hub Spot expert with a strong operational mindset and proven project management discipline? Orion
180 is seeking a Hub Spot / Marketing CRM Specialist to take ownership of our CRM ecosystem and drive scalable, data‑driven marketing and revenue operations.

You will serve as the primary Hub Spot administrator and system owner and be responsible for building, optimizing, and managing our CRM infrastructure to support marketing, sales, and customer lifecycle initiatives. You will also lead cross‑functional CRM projects, ensuring execution is structured, measurable, and aligned with business goals.

• Serve as the primary Hub Spot administrator, managing configuration, user roles, permissions, and system governance
• Build and optimize workflows, pipelines, lifecycle stages, lead scoring models, and automation logic
• Maintain CRM hygiene, data integrity, and scalable architecture across all objects and properties

• Design and continuously improve lead management processes, segmentation, and lifecycle automation
• Evaluate and implement new Hub Spot features, integrations, and enhancements

• Oversee integrations between Hub Spot and internal/external systems (data warehouse, analytics tools, third‑party platforms)
• Ensure accurate data flow, synchronization, and enrichment across the tech stack
• Troubleshoot system issues and proactively identify optimization opportunities

• Build and maintain dashboards and reports for funnel performance, campaign attribution, and revenue insights
• Analyze marketing campaign performance and recommend optimizations to improve conversion rates and ROI

• Own project planning, timelines, stakeholder alignment, and execution for CRM‑related initiatives
• Implement structured project management methodologies to ensure on‑time, high‑quality delivery
• Coordinate with internal teams and external vendors as needed

Bachelor’s degree in Marketing, Business, Information Systems, or a related field. Master’s degree preferred.

• 3+ years of hands‑on Hub Spot administration experience in a high‑growth or tech‑enabled environment
• Proven track record of owning and scaling a CRM system, not just using it as an end‑user

• Hub Spot certifications required
• Deep expertise in workflows, automation, reporting, custom objects, and integrations
• Strong understanding of CRM architecture, data models, and lifecycle management
• Experience with Salesforce or other CRMs is a plus, but Hub Spot mastery is essential

• Advanced proficiency in Excel; experience with BI tools such as Power BI, Tableau, or Looker
• Familiarity with APIs, data integration tools, and basic SQL is a plus
• Strong understanding of attribution models, segmentation, and marketing analytics is a plus
• Knowledge of digital marketing campaigns (email, paid media, lifecycle marketing) and how CRM data supports campaign execution and…