Paid Social Manager

The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta (Facebook/Instagram) and Tik Tok to drive scale efficiently while reducing customer acquisition cost (CAC). This role requires an analytical, hands-on media manager with experience scaling campaigns, deep knowledge of platform best practices, and proven account management expertise. You will work under the Director of Paid Media, collaborate with cross-channel specialists, and contribute daily to a client-facing Slack channel, offering proactive communication and real-time performance updates.

• Lead paid social campaign execution and day-to-day account management across Meta and Tik Tok.
• Scale campaigns effectively while continuously optimizing CAC and ROAS.
• Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
• Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
• Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
• Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
• Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and Tik Tok.

• 2-4 years of hands-on experience managing paid campaigns on Meta and Tik Tok.
• Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.
• Direct client account management experience, including presenting insights and performance recommendations.
• Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and Tik Tok.
• Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.
• Experience collaborating cross-functionally with creative and analytics teams.
• Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.

The EGC Group is an equal opportunity employer. In accordance with anti-discrimination laws, The EGC Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.