Brand Manager

Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications. With design, sales and manufacturing locations in over 30 countries, Mini-Circuits’ products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft, automotive systems, medical systems, and industrial test equipment.

Mini-Circuits sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive website.

Salary Range: $95,000 - $110,000 per year

Position Summary:

Mini-Circuits is expanding our Marketing & Communications organization to meet ambitious growth targets and support our evolving business unit structure. As part of this transformation, we’re introducing a new Brand Manager role dedicated to our Diversified Business Unit (DBU), which encompasses a broad portfolio of RF/microwave components and subsystems for test applications and integrated system assemblies.

The Brand Manager will serve as the primary point of contact between the DBU product management team and the Marcoms organization. In this role, you will translate business objectives into integrated go-to-market programs that drive awareness, engagement, and measurable impact on demand generation and revenue. You will work closely with product managers who live and breathe the technology — and partner with creative, digital, content, events, and documentation experts to bring compelling stories, campaigns, and customer value propositions to life.

You will measure and analyze campaign performance data, web analytics and KPIs to understand tactical effectiveness, identify new opportunities, and steer future campaigns toward increasingly valuable outcomes.

This is a unique opportunity for a full-stack marketer with an affinity for complex challenges who enjoys working at the intersection of technology and storytelling and is excited by the prospect of pioneering a modern brand management function within a growing, global technology company with a vast and fast-evolving product ecosystem.

If you’re energized by technical and creative challenges, adept with cross-functional collaboration in matrix organizations, and eager to play a pivotal role in setting a new standard for how we align marketing strategy with business priorities, this role offers both impact and runway.

Job Function:

Strategic & Cross-Functional Leadership

• Serve as the primary marketing partner and liaison to the Diversified Business Unit, owning the BU marketing communications strategy and annual tactical plan.
• Translate DBU business objectives, product roadmaps, and market opportunities into integrated go-to-market campaigns.
• Facilitate regular planning and alignment meetings between Product Management and Marcoms teams.
• Prioritize and allocate marketing resources across creative, digital, content, events, and documentation based on business unit needs and expected impact.

Brand & Campaign Management

• Develop core messaging frameworks, value propositions, and audience segmentation for DBU product families.
• Lead campaign planning, creative brief development, and execution across channels including web, email, social, paid media, events, and partner co-marketing.
• Oversee content strategies for product launches, technical education, customer stories, and thought leadership.
• Ensure all DBU marketing materials are accurate, on-brand, and aligned with sales goals and Mini-Circuits' quality standards.

Performance, Analytics & Optimization

• Use analytics tools (Google Analytics, SEM Rush, Hub Spot, Salesforce, etc.) to track campaign performance and marketing ROI.
• Maintain familiarity with DBU sales KPIs and support Sales with materials and insights to accelerate opportunities.
• Regularly report results to Marketing and Product leadership, incorporating insights to optimize future planning.

Oper…