Growth Marketing Manager

Position Overview

The Growth Marketing Manager will play a pivotal role in shaping and scaling API’s brand, demand generation, and ABX acceleration efforts. This role blends strategy with execution — requiring a marketer who is both highly creative and deeply strategic. This is not a traditional support role. This individual will lead brand-level initiatives, develop compelling sales enablement assets, execute global and multi-channel campaigns, and leverage AI-driven content development to amplify API’s market presence.

We are seeking a high-energy, B2B growth marketer with exceptional PowerPoint design skills, strong video production capabilities, campaign management expertise, and the ability to translate strategy into polished, client-facing execution.

Lead key brand-level initiatives, including:

• Website refresh and ongoing website management (shaping the narrative for product updates, market education, and awareness programs), while ensuring all content is built for SEO performance and inbound growth
• Social media channels optimization and updates (Linked In updates, regular posting, digital campaigns, etc.)
• Development of executive-ready brand communications with compelling narratives that resonate with diverse global audiences (one-pagers, videos, sales materials, explainer content, case studies)

• Own and evolve API’s visual storytelling across digital, social channels, webinars and industry events
• Create high-impact presentations (PowerPoint mastery required) for leadership, clients, and industry events
• Develop and execute quarterly explainer videos to articulate product innovation and value propositions
• Ensure global brand consistency across airline, rail, cruise, and DPAX verticals

• Collaborate on overall strategy and execution of API World and key industry events
• Organize and manage audio/video production for stage presentations
• Develop keynote decks, hero videos, and event messaging assets
• Lead content production before, during, and after events
• Repurpose event content into:
  • Case studies
  • Social campaigns
  • Nurture sequences
  • Business development materials
• Leverage event content to drive future pipeline growth

• Partner with Sales and Sales Operations to develop findings reports, create case studies to support RFPs, and quantify API impact in client-facing business cases
• Build, update, and maintain master sales decks
• Create customized one-pagers, presentations, and short‑form videos for client workshops
• Translate operational and financial insights into compelling visual storytelling

• Support execution of Account-Based Marketing (ABM) initiatives
• Collaborate on contact database management and segmentation strategy
• Develop integrated, multi‑channel campaigns (digital, events, webinars, ABM, paid media, content marketing) aligned to global and regional growth priorities
• Optimize digital marketing campaigns (email, Linked In, event, etc.)
• Analyze campaign ROI, customer behavior, and sales pipeline performance
• Gather and interpret marketing data to drive strategic insights
• Build dashboards and performance reports to inform optimization

• Leverage AI tools to generate high‑quality content efficiently
• Create video scripts and visual assets
• Develop personalized campaign messaging
• Support scalable content production
• Stay ahead of emerging marketing technologies and automation tools
• Introduce new efficiencies into content creation workflows

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of B2B marketing experience and proven ability to collaborate cross‑functionally with Sales, ABM, and Sales Operations teams
• Advanced proficiency in Microsoft PowerPoint (executive‑ready design capability required)
• Strong video production skills (script writing, editing, audio/visual coordination)
• Experience with marketing automation and CRM platforms (Hub Spot, Salesforce preferred)
• Proficiency in digital marketing tools and analytics (Adobe Creative Cloud, Google Analytics, Linked In Campaign…