Manager, Pro Marketing - Security

We are looking for an experienced, highly collaborative, and results-oriented Manager, Pro Marketing – Security to support and execute marketing strategy, commercialization plans, and growth initiatives across our Security dealer audiences. Reporting to the Director, Pro Marketing – Security, this role will translate business priorities, product launches, lifecycle changes, and customer insights into clear go-to-market plans, dealer-facing communications, enablement tools, and integrated campaigns.

This person will serve as a key contributor across Security initiatives, partnering closely with sales, product management, channel marketing, brand, digital, training, and agency partners to ensure consistent messaging, strong execution, and measurable impact. The ideal candidate is both strategic and hands‑on—able to simplify complex information, manage assigned cross-functional work streams, and build programs that support dealer retention, engagement, demand generation, and revenue growth.

• Support the Director in developing Securitymarketing strategies aligned to business priorities, growth goals, and portfolio plans.
• Support planning and manage execution for assigned go-to-market initiatives, including product launches, lifecycle transitions, dealer programs, events, and demand generation campaigns.
• Help translate business, sales, and product objectives into clear marketing plans, timelines, messaging frameworks, and activation tools.
• Recommend opportunities to improve dealer engagement, campaign effectiveness, and consistency across Security dealermarketing touchpoints.

• Manage commercialization work streams for Security product launches, service launches, platform updates, and portfolio changes.
• Develop dealer-facing messaging, launch toolkits, sales enablement materials, presentations, FAQs, webinar content, portal copy, and campaign assets.
• Partner with marketing teammates, product management, sales, training, brand, digital, and agency teams to ensure launch plans are coordinated, on time, and aligned to the needs of Security dealers.
• Simplify complex technical, product, or lifecycle information into clear, actionable guidance for sales teams, channel partners, and customers.

• Build marketing programs, communications, and enablement tools that help Security dealers understand, position, and sell our solutions effectively.
• Support dealer retention, winback, upgrade, and growth initiatives through targeted communications, segmentation, and audience‑specific messaging.
• Manage ongoing Security Pro communications, including newsletter content, webinars, portal content, campaign updates, and sales‑facing materials.
• Represent the voice of Security dealersin assigned projects, ensuring marketing outputs are practical, relevant, and easy to activate.

• Manage execution of integrated campaigns across digital, email, content, events, webinars, sales enablement, and partner channels.
• Work with internal teams and agency partners to develop campaign briefs, creative direction, content plans, and activation timelines.
• Ensure campaign assets are aligned to approved positioning, brand standards, legal/compliance requirements, and audience needs.
• Monitor campaign performance and recommend optimizations to improve engagement, lead generation, and contribution to business goals.

• Act as a day‑to‑day marketing point of contact for assigned Securityinitiatives, coordinating across product, sales, channel, digital, brand, training, operations, and agency partners.
• Share best practices and provide collaborative support to marketing teammates on assigned initiatives, helping strengthen…