Admissions and Marketing Coordinator

Purpose:

The Marketing and Admissions Coordinator (MAC) is a full-time, 12-month support staff position that assists with all admission and marketing activities, including administrative details for applications, scheduling appointments, retention programs, and maintaining student databases for Westminster Academy. The MAC represents Westminster Academy to the public and requires the interpersonal skills of choosing joy, discretion, good judgment, and confidentiality. The assistant will serve as the first point-of-contact for the office of admissions and marketing.

All employees of Westminster Academy must strive to “love the Lord in front of our students” and make the Christian faith observable in all aspects of the school community. The MACis a minister of the Gospel in all facetsof life at Westminster Academy. He/sheis a role model for studentsandfacultyand his/her walkwith the Lord should be evident. The Christian mission, vision, and statement of faith of the school must guide the MACas he/she interacts with parents, students, faculty, guests, contractors,and allthose within and outside our faith community.

• Director of Admissions
• Director of Marketing & Communications

• Administration
• Faculty and Staff
• Parents and volunteers

• Receive calls and voicemails for admissions and respond or direct the calls appropriately
• Create, monitor, and maintain all calendars for tours, shadow days, and assessments
• Work with the lead ambassador to ensure all tours are covered appropriately
• Greet tours and complete tour wrap-ups when the director of admissions is unavailable
• Initiate contact with families who schedule tours, and write thank-you notes or make a timely follow-up with touring families
• Plan for and execute all prospective student shadow days
• Monitor and update admissions checklists, including release of records, teacher and parent questionnaires, and admissions assessments
• Monitor inventory of marketing and admissions materials, updating and reordering as necessary
• Oversee transfer of new student records to other departments
• Assist with maintaining the departmental budget

• Assist with planning and hosting school events
• Recruit, train, and monitor Amicus family buddy system
• Plan, order, and create new family welcome kits and oversee delivery
• Create & assist with new family on-boarding materials and events
• Organize and maintain the used uniform shop
• Maintain inventory and organize Spirit Shop and assist with sales at school events
• Assist with implementation of the Parent Ambassador Program

• Help coordinate workflow of school-branded items such as House T-shirts & sweatshirts, Senior sweatshirts, Senior yard signs, etc.
• Help with school video/photography and social media postings weekly
• Act as the main point of contact for junior ambassadors
• Assist in the weekly scheduling and recording of the WA podcast (Zip Cast)
• Maintain the public calendar with event creation and ticketing as necessary
• Maintain lobby TV display
• Help plan and schedule preschool visits with Jr. Ambassadors
• Assist with maintaining the departmental budget

• Assist with all open houses and other admissions events. Some events will occur outside of regular school hours
• Act as point person for First Friday Fun events, including planning crafts and purchasing food
• Assist with all logistics regarding parent education nights
• Assist with execution of new parent and new student events in summer and the start of school
• Assist with execution of Next Year Night for 8th grade families
• Help plan and execute Home School recruitment days