Digital Marketing Coordinator - Social Media

Youth Villages is seeking a digital marketing coordinator to join our Digital Communications team. This role will lead and support digital campaigns that build brand awareness and engage new audiences. While this position will serve as the digital lead for recruitment-focused marketing, it will also support other key projects within the Communications department. The coordinator will develop and execute strategies across social media and digital platforms, manage timelines through our project management system, and track performance.

Responsibilities

• Manage and grow Youth Villages social media presence, with a focus on culture and brand awareness

• Plan, coordinate, and execute digital marketing campaigns that support key programs and initiatives

• Create and schedule engaging content for social media; monitor platform engagement and respond to comments and messages in a timely, appropriate manner

• Collaborate with recruiting and other teams to align digital efforts with organizational goals

• Coordinate the digital marketing calendar and ensure campaigns stay on schedule

• Use our project management system to manage multiple projects, timelines, deliverables, and team collaboration

• Develop and implement strategies to grow engagement and improve campaign performance

• Manage Youth Villages online reputation on platforms such as Glassdoor and Indeed

• Monitor and analyze digital marketing performance, adjusting strategies based on insights and best practices

• Be available for occasional evening or weekend work to support events or live social media coverage

• Perform other duties as assigned

Qualifications

• Bachelor’s degree in marketing, communications, journalism, digital media, analytics, or a related field

• 3+ years of experience in marketing, with a focus on social media or recruitment marketing, preferred.

• Proficiency with Canva or similar tools for social media design.

• Familiarity with social media scheduling and analytics platforms.

• Proficiency in project management software (Wrike or similar tools preferred)

• Excellent time management, communication, and organizational skills.

• Experience managing digital marketing campaigns across multiple platforms.

• Strong writing, editing, and content creation skills.

• Strong interpersonal skills and the ability to build relationships across departments.

• Solid understanding of social media best practices, including trends, engagement, and performance tracking.