Web Marketing Manager

Overview

Important
: this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided.

Web Marketing Manager

Position Summary: This position owns how our websites drive traffic, conversion and sales. Responsible for the day-to-day management, optimization, and performance of the company’s owned and operated B2C websites, paid media campaigns and email marketing channels across multiple brands with an exclusive focus on direct-to-consumer platforms and first-party email communications and does not include third-party marketplaces such as Amazon, Walmart, or other external ecommerce platforms.

This position ensures that all owned sites are accurate, functional, conversion-focused, and aligned with brand standards, while also executing email marketing programs that support product launches, promotions, and customer engagement.

• Manage multiple company-owned B2C ecommerce websites (e.g., Shopify or similar platforms)
• Manage product content, imagery and specifications for direct-to-consumer sites
• Ensure site accuracy and brand consistency across all owned web properties
• Execute product launches, promotions, and seasonal updates on owned sites
• Publish and update marketing content including banners, landing pages, promos, and policy pages
• Troubleshoot site issues and coordinate fixes with IT or external development partners
• Ensure mobile responsiveness, usability, and accessibility standards are met
• Support SEO best practices including metadata, URLs, and site structure
• Manage product launches, discontinuations, and content updates in coordination with Marketing and Product teams
• Monitor site performance, broken links, errors, and customer experience issues

• Develop and execute paid digital media strategies to grow brand awareness, website traffic, and online sales
• Manage paid media campaigns across platforms such as paid search, paid social, display, and retargeting
• Own campaign setup, budgeting, bidding strategies, targeting, and ongoing optimization either hands-on or via an outside vendor
• Partner with creative and brand teams to develop ad concepts, messaging, and landing page alignment
• Analyze performance data and report on KPIs including traffic, conversion rate, ROAS, CPA, and revenue
• Continuously test and optimize audiences, creative, formats, and messaging to improve performance
• Manage media budgets and ensure efficient spend aligned to business priorities
• Monitor trends, platform updates, and competitive activity to inform strategy
• Coordinate with web, ecommerce, and analytics teams to improve the full user journey from ad to conversion
• Support promotional campaigns, product launches, and seasonal initiatives

• Ensure legal, policy, and compliance content is current
• Maintain documentation and workflows for site updates
• Perform routine QA testing before and after site changes

• Monitor performance and optimize owned-site conversion rates
• Improve product pages, category pages, and checkout flows on DTC sites
• Implement and test content, layout, and messaging improvements
• Apply performance insights to continuously improve the on-site customer experience

• Manage and execute first-party email marketing programs across company brands
• Build and maintain email templates, campaigns, and automated workflows (welcome series, promotions, abandoned cart, etc.)
• Coordinate email sends that support owned-site promotions and product launches
• Manage email lists, segmentation, and audience targeting
• Ensure brand consistency, accuracy, and compliance with email regulations
• Track and optimize email performance including open rates, click-through rates, and conversions

• Track KPIs for owned websites and owned email channels including traffic, conversion rate, revenue, and engagement
• Use tools such as Google Analytics and email marketing platforms for reporting
• Identify opportunities to improve usability, performance, and conversion
• Deliver regular performance insights and recommendations to stakeholders