Media Planning Specialist

Our client, a nationally recognized mission-driven organization, is seeking a Media Planning Specialist to support the development and execution of strategic, multi-channel media campaigns. This onsite role offers the opportunity to collaborate across marketing, analytics, and creative teams to drive impactful audience engagement initiatives.

The ideal candidate brings hands-on experience in digital media planning and a strong understanding of audience strategy, performance insights, and cross-channel campaign execution.

• Develop and manage strategic media plans across paid search, display, video, and paid social channels, including both campaign-based and always-on initiatives
• Collaborate with cross-functional teams to support integrated, cross-channel funnel strategies and audience journeys
• Partner with stakeholders to define campaign goals and determine the optimal media mix to achieve objectives
• Build and refine audience targeting strategies across platforms based on defined segments
• Maintain holistic tactical media plans, including channel budgets, forecasting, and coordination with media operations or external partners
• Translate audience and channel strategies into detailed media plans to support seamless campaign execution
• Partner with analytics and user experience teams to establish performance goals, forecast ROI, and ensure proper audience taxonomy
• Provide direction on creative asset requirements for various media channels and tactics
• Present media recommendations to stakeholders and facilitate cross-channel coordination to reduce audience overlap
• Interpret campaign performance reporting and deliver clear, actionable insights to inform future strategy
• Maintain strong project management practices to ensure deliverables are completed on time

• Minimum of 3 years of experience in digital advertising or media planning
• Exposure to advertising technology platforms, including demand-side platforms
• Foundational understanding of media planning principles and platform capabilities
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a deadline-driven environment
• Motivated, adaptable, and committed to continuous learning

• Experience leveraging media planning tools
• Strong ability to interpret data trends and performance insights to shape future campaign strategies

If you are interested in contributing to a high-impact organization and bringing strategic media expertise to a collaborative team environment, please submit your resume for confidential consideration. Qualified candidates will be contacted with additional details.