Senior Economist

Job :  | Amazon Web Services, Inc.

Are you passionate about solving some of the most challenging and impactful measurement questions in B2B marketing? AWS Marketing is looking for an Economist to develop the science behind how we measure and optimize brand awareness investment. This is a greenfield opportunity to build a brand measurement capability from the ground up — defining the frameworks, methodologies, and best practices that will shape how AWS thinks about upper‑funnel investment.

• Design and build a rigorous measurement framework for brand and upper‑funnel marketing investment at AWS.
• Develop econometric models to estimate the causal impact of brand awareness on customer preferences, acquisition costs, and revenue.
• Quantify the optimal level of brand investment and the returns relative to other marketing channels.
• Connect upper‑funnel brand metrics (e.g., aided/unaided awareness, consideration, salience) to downstream business outcomes including revenue and customer lifetime value.
• Apply causal inference methods suitable for long‑horizon, slow‑moving brand effects.
• Partner with marketing leaders, finance, and strategy teams to translate findings into actionable investment recommendations.
• Consult with business stakeholders to frame brand investment tradeoffs and communicate results with clarity and credibility.
• Stay current on brand measurement literature and bring best practices from academia, consulting, and industry into AWS’s approach.
• Collaborate with data scientists and engineers to operationalize models and integrate brand measurement into existing marketing science products.

The AWS Marketing Science team is a group of scientists, economists, and engineers building science products that power marketing decisions across AWS. They provide strategic support in measuring outcomes, targeting customers, and forecasting growth, and consult with marketing stakeholders to optimize investment.

• PhD in economics or equivalent.

• Experience in analytics and applied economics.
• Experience in developing and executing an analytic vision to solve business‑relevant problems.
• Experience building statistical models using R, Python, STATA, or related software.
• Experience in industry, consulting, government, or academic research.
• Experience managing and measuring marketing performance in various channels.
• Experience presenting to senior leadership.
• Knowledge of modern machine learning methods and their integration with econometric approaches.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at (Use the "Apply for this Job" box below)..

USA, NY, New York -  -  USD annually

USA, TX, Austin -  -  USD annually

USA, VA, Arlington -  -  USD annually

USA, WA, Seattle -  -  USD annually