Channel & Strategy Lead; YouTube; Memphis, TN

Position: Channel Growth & Strategy Lead (YouTube) (Memphis, TN)
Channel Growth & Strategy Lead (You Tube) (Memphis, TN) page is loaded## Channel Growth & Strategy Lead (You Tube) (Memphis, TN) locations:
Memphis, TNtime type:
Full time posted on:
Posted Todayjob requisition :
R0010733#
**** At ALSAC you do more than make a living; you make a difference.****##
*** We like people who are different...because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking r background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family.

Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission:
Finding cures. Saving children.(R)***##

Job Description The
** Channel Growth & Strategy Lead
** will own the vision, development, and execution of a best‐in‐class You Tube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital(R).This role serves as the
** strategic quarterback for You Tube across ALSAC**, leading channel programming, performance optimization, and creator partnerships while ensuring You Tube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‐functional leadership.## Essential Job Functions
** You Tube Strategy & Vision
** Develop, own, and execute a comprehensive You Tube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
** Cross-Functional Leadership & Alignment
** Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for You Tube strategy and execution.
** Enterprise You Tube Growth Strategy
** Define broader ALSAC goals and priorities on You Tube and coordinate with cross‐functional partners to ensure seamless alignment, execution, and performance across initiatives.
** Performance Measurement & Optimization
** Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
** Integrated Marketing Leadership
** Partner closely with social media, paid media, content, and creative teams to integrate You Tube into an orchestrated, audience‐centric marketing strategy spanning branded content, long‐form video, short‐form video, audio, and podcasting.
** Platform Expertise & Innovation
** Stay ahead of You Tube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
** Creator & Partnership Strategy
** Lead You Tube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.##

Job Requirements
* ** 5+ years
** of experience in digital marketing or digital media strategy, with demonstrated success driving growth on You Tube.
* Deep expertise in
** You Tube analytics, SEO, audience development, and performance optimization**.
* Proven experience leading
** cross‐departmental and cross‐divisional initiatives
** from concept through execution.
* Strong platform fluency and strategic understanding of You Tube’s role for creators, marketers, and audiences.
* Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
* Ability to translate complex data into clear insights, strategies, and recommendations.
* Excellent communication, presentation, and cross‐functional collaboration skills.
* Experience working with creators, influencers, or media partners is a plus.

This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and…