Senior SEO Specialist

Auto Zone is seeking a Sr. SEO Specialist to assist in the development and implementation of its SEO Technical strategy for organic growth across traditional search engines and emerging AI-driven search experiences. The ideal candidate will be responsible for keyword research, content management, on-page optimization, and reporting. The Sr. SEO Specialist is comfortable handling and prioritizing multiple tasks simultaneously and collaborates with the SEO team, internal stakeholders, and agencies to develop and execute the SEO strategy.

* Use SEO analytics, and AI search measurement tools to evaluate search performance and measure results against internal goals, competitors, and SEO best practices

* Perform ongoing keyword and content research to help drive content strategies

* Develop strategies based on analytics, keywords, competitors, and industry research

* Monitor and analyze performance within AI-powered search experiences, including generative search results, answer engines, and LLM citations, and identify opportunities to improve brand visibility and authority

* Compile and present SEO performance reports and analysis from platforms such Adobe Analytics, Google Search Console, Screaming Frog, Ahrefs, and other enterprise SEO platforms

* Assist in the implementation of content and on-page optimization strategies, including uploading new content and meta changes

* Communicate strategies, data, research, and the impact of SEO recommendations to cross-functional teams, including IT, Marketing, Product, UX, and Merchandising

* Stay current with the latest SEO trends, news, and tactics, including algorithm changes and best practices that impact organic performance

* Partner with vendors and agencies coordinating SEO roadmap and tactics

* Bachelor's degree in Marketing, Business, Merchandising, Advertising, Communications or related field

* Experience with Automotive industry is a plus

* 5+ years of SEO experience

* 5+ years' experience with web analytics tools such as Adobe Analytics

* 5+ years with SEO tools such as Screaming Frog, SEMrush, Google Search Console, and Similar Web

* Strong analytical skills with the ability to communicate data and drive meaningful action

* Background and experience with HTML, JavaScript, and CSS

* Experience with content management systems

* Well-organized, high attention to detail, deadline-oriented, and a team player

* Experience with presenting strategies, data, and recommendations to key stakeholders

* Excellent written and verbal communication skills