Marketing Measurement & Marketing Analytics Analyst

Marketing Measurement Analyst

Job Description Required

Education:

Bachelor's degree in data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.

Preferred Education:

Master's degree in Analytics, Statistics, Economics, Business, Marketing Analytics, Data Science, or related field. Required

Skills & Experience:

Experience in analytics, marketing analytics, performance measurement, business intelligence, or related disciplines. Experience analyzing and interpreting marketing performance across digital and traditional channels. Experience utilizing visualization tools and analytics platforms to communicate insights and recommendations. Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics. Demonstrated ability to translate complex analyses into actionable business recommendations. Experience working with large, complex datasets from multiple sources.

Measurement and experimentation specialist. Advanced analytics translator. Marketing decision-support partner. Measurement governance contributor. Strategic analytics advisor. Bridge between business stakeholders and advanced analytics teams. Preferred Skills Experience supporting or interpreting Marketing Mix Modeling, attribution, incrementality, or causal measurement programs. Experience using Python, R, or other analytical programming languages. Experience working with media, audience, customer, and fundraising datasets. Familiarity with cloud analytics environments and modern marketing measurement ecosystems.

Expected Areas of Expertise The Marketing Measurement Analyst is expected to demonstrate proficiency in:
Marketing Measurement Media Mix Modeling (MMM) Attribution methodologies Incrementality testing Experimental design Causal measurement Marketing forecasting Performance measurement frameworks Analytics & Statistical Reasoning Statistical analysis and interpretation Hypothesis testing Scenario analysis Data profiling and validation Applied quantitative reasoning Exploratory analytics Data & Technology SQL Tableau, Power BI, or similar visualization platforms Adobe Analytics, Google Analytics, or equivalent platforms Excel and advanced data manipulation Python or R preferred Data preparation and transformation tools (Alteryx, Tableau Prep, or similar) Business & Communication Data storytelling Executive communication Stakeholder management Decision-support frameworks Marketing economics and performance optimization Cross-functional partnership The Marketing Measurement Analyst serves as a strategic analytics and measurement partner within the Marketing Analytics organization.

This role applies advanced analytical techniques, experimentation methodologies, measurement frameworks, and business intelligence practices to help understand the effectiveness of marketing investments and inform future decision-making. The role bridges the gap between business analytics and data science by combining strong analytical reasoning, statistical thinking, and marketing measurement expertise with the ability to translate complex findings into clear, actionable recommendations for stakeholders.

This position supports enterprise marketing measurement initiatives, including incrementality testing, experimentation, attribution interpretation, audience analytics, forecasting support, and measurement governance. The Analyst partners closely with Marketing Channels, Marketing Insights, Enterprise Data & Intelligence (ED&I), and external measurement partners to ensure data-driven decisions are grounded in trusted evidence and consistent measurement practices. In addition to analytical responsibilities, the Marketing Measurement Analyst serves as a measurement champion and subject matter expert, helping scale analytical best practices, knowledge sharing, and measurement literacy across the organization.

Job Responsibilities:

Measurement & Experimentation Design and support marketing measurement plans that evaluate channel, audience, creative, and campaign effectiveness. Partner with stakeholders to develop testing strategies, experiment frameworks, and learning agendas. Conduct causal impact analyses and incrementality assessments using established measurement methodologies. Support statistical validation and interpretation of test results, ensuring insights are reliable and actionable. Contribute to experimentation standards, governance practices, and measurement documentation.

Advanced Analytics & Insight Development Integrate multiple data sources to develop a holistic understanding of marketing effectiveness. Interpret advanced analytics outputs including Commercial Analytics Model (CAM/MMM), attribution solutions, forecasting models, audience analytics, and propensity models. Conduct diagnostic, exploratory, and scenario-based analyses to support business questions and strategic initiatives. Translate analytical findings into…