Assistant Director of Admissions Operations and CRM Strategy; University

Assistant Director of Admissions Operations and CRM Strategy (University)

Memphis, TN, United States

• Job Identification 35732
• Job Category COLLEGE
• Business Unit BHSU University
• Department BHSU University

Position Summary

The Assistant Director of Admissions Operations and CRM Strategy serves as a key leader within Enrollment Management, responsible for the strategic oversight and execution of admissions operations, systems, and data infrastructure. This role ensures the effective use of the university’s CRM and related technologies to support the full student lifecycle from prospect through enrollment.

Working in close partnership with Admissions leadership, Information Technology, and campus stakeholders, the Assistant Director drives process optimization, data integrity, and system innovation. This position functions as the primary CRM strategist and operational architect for Admissions, aligning technology, workflows, and communication strategies to support enrollment growth and student success.

Key Responsibilities

Leadership and Operations

Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations

Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture

Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals

Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness

Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities

CRM Strategy and System Management

Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals

Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation

Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications

Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency

Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting

Data Integrity and Reporting

Ensure the accuracy, consistency, and integrity of admissions data across all systems

Develop and maintain reports, dashboards, and queries to support real-time decision-making and long-term planning

Analyze enrollment funnel data and provide actionable insights to Admissions leadership

Identify trends, gaps, and opportunities within the recruitment process and recommend data-informed solutions

Oversee data governance practices within Admissions operations

Process Improvement and Innovation

Lead ongoing assessment of admissions workflows, identifying opportunities for automation, simplification, and improved user experience

Develop and maintain comprehensive Standard Operating Procedures for all admissions operations functions

Manage application cycle preparation, including system updates, testing, and launch readiness

Coordinate cross-functional efforts to streamline processes between Admissions, Financial Aid, Registrar, and Marketing

Training and Staff Development

Serve as the primary trainer and resource for CRM and admissions systems across the Enrollment Management team

Develop training materials, documentation, and onboarding resources for new and existing staff

Lead regular training sessions to ensure consistent and effective system usage

Promote a culture of continuous learning and adaptability…