Sr. Media Relations Strategist; Memphis, TN

Overview

Are you passionate about making a difference and driven by purpose? We are looking for a dynamic Sr. Strategist, Media Relations with 5-7 years of experience to lead and support our strategic media initiatives at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. This role is all about creating impactful press positioning, engaging messaging, and multichannel public relations opportunities to inspire support for St.

Jude:
Finding cures. Saving children.®

As a Sr. Strategist, you will independently cultivate valuable earned media opportunities on both regional and national levels. Your critical-thinking skills will advance our strategic communications goals and drive business objectives. You will be a key player, focused on delivering results for multiple initiatives, and committed to organization, communication, and creativity.

In this role, you will provide internal and external counsel on multi-platform media strategies, managing stakeholder expectations while staying composed and on task. If you thrive in a fast-paced environment and enjoy working with diverse volunteers and supporters, including celebrities, influencers, and global brands, this is the perfect opportunity for you.

• Strategic Planning: Develop and execute comprehensive media relations plans.
• Fundraising Support: Support fundraising efforts and drive awareness of the lifesaving mission of St. Jude.
• Events: Organize press conferences and media events.
• Media Targeting: Identify media targets and develop media lists.
• Analytics: Analyze and report on earned media efforts.

• Expert Writing: Produce error-free content using AP Stylebook guidelines.
• Content Creation: Create news releases, holding statements, executive remarks, PR plans, fact sheets, media briefs, messaging, talking points, and coverage recaps.

• Media Relations: Secure regional, niche, and national media coverage.
• Outreach & Interviews: Conduct outreach to reporters and manage logistics for interviews.
• Relationships: Cultivate relationships with media to identify relevant storylines.
• Inquiries & Incidents: Respond strategically to media inquiries and critical incidents.
• Media Training: Support media training initiatives.

• Reporting and Analysis: Provide regular updates to Manager Media Relations and Sr. Director of Strategic Communications.
• Monitoring: Monitor news coverage and stay informed on industry trends.
• Insights: Share insights to foster a growth mindset within the team.

• Cross-Functional Collaboration: Work with PR agencies and external partners on campaign strategies.
• Events & Engagement: Host media, celebrities, and influencers during events.
• Team Delivery: Collaborate with cross-functional teams to deliver quality results.

• Agency/Vendor Management: Manage relationships with PR agencies and media monitoring vendors to ensure alignment with strategic goals.
• Onboarding & Oversight: Oversee agency onboarding, deliverables, and provide feedback to optimize performance.
• Campaign Coordination: Coordinate with agencies on campaign planning, project execution, media outreach, and reporting.

• Solutions Driven: Embrace new approaches to holistic communications.
• Support: Maintain positive relationships and provide timely support.

• Crisis Communication: Support issues management and crisis communications.
• Awareness: Stay informed on news related to the organization and peer charities.

Perform various job functions as assigned. Participate in ALSAC's Business Continuity Management Program.

Education and Experience:

• Bachelor's degree in journalism, communications, public relations, or a related field.
• 5-7 years of experience in journalism, public relations, or marketing communications.
• Experience in fundraising PR with a global reach is a plus.

Skills and Knowledge:

• Proficient in journalism and public relations.
• Strong verbal and written communication skills.
• Excellent command of English spelling, grammar, and usage.
• Ability to understand and follow complex instructions.
• Proficient in Microsoft Office programs.
• Strong news writing and editing skills.
• Knowledge of photography, including taking and…