Marketing Manager, Pharmacy

Pharmacy team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engage in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including customer acquisition, retention to drive growth.
• Do planning for category marketing P0 metrics and budget.
• Drive monetization of marketing inventory to scale engagement with brands and grow them.
• Meet business goals while ensuring a top‑notch customer experience.

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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