Senior Manager, Marketing Specialty Business - Steritech

* Manage a team of Marketing professionals to lead in achieving department goals.
* Lead the development of annual Commercial marketing plans, including budget allocation, to ensure successful lead generation and positive measurable impact for the broader business.
* Establish and maintain effective working relationship with Steritech President, effectively recommending and guiding strategic marketing initiatives to drive and support the 5-year growth plan of the business
* Partner with third parties to conduct industry and market research. Effectively analyze this data to guide a brand position strategy, and partner with Steritech Sr. Leadership to execute.
* Partner with sales leadership to develop and promote value propositions across owned and paid digital channels, PR, and events, which are tailored to each target vertical
* Collaborate with the other business teams to develop and implement marketing and branding strategies for new and existing products, internally and externally.
* Develop and manage all lead generation initiatives and programs and report results. Define and implement a growth roadmap to optimize lead conversion funnels and engagement, reporting ROI on associated marketing activities.
* Oversee trade show and event strategy leveraging internal resources where available. Evaluate results and present findings and improvements to top management.
* Update customer email databases, working closely with the in-house data teams
* Develop and manage advertising programs and evaluate metrics to continuously improve advertising performance.
* Select, manage, develop relationships and evaluate vendors.
* Support the sales team by developing consistent, creative and informative collateral materials and programs, leveraging the internal content and creative teams.
* Lead the strategy, development, execution and optimization of marketing campaigns across multiple platforms with the ultimate goal of increasing sales and profits.
* Own the development of all creative materials, working with our in-house creative team, agencies, and freelancers  – brochures, catalogs, sell-sheets, email flyers, newsletters and promotional materials.
* Report on all marketing campaign performance against benchmarks, summarise key insights and recommend actions to improve results.
* Work with the web administrator closely to develop website strategies and e-commerce initiatives (where applicable) that increase leads and ultimately sales.
* Undertake continuous analysis of competitive environment and consumer persona and behavior analysis and trends.
* Leverage digital marketing best practices within your planning, working with the Digital Marketing team to maximize fulfillment for all marketing campaigns.
* Remain abreast on emerging technologies and marketing trends to identify opportunities and provide recommendations.
* Establish and maintain effective working relationships with all departments, including but not limited to Sales, Operations, Purchasing and Finance.
* Develop and manage vendor partnership programs if applicable with the ultimate goal of increasing vendors’ participation and sponsor ships.
* Bachelor’s degree in a related area, BA or BS;
Master’s degree a plus.
* 7+ years of applicable marketing experience (Required)
* 3-5 years of Marketing management/leadership experience (Preferred)
* Account-based marketing experience, specifically digital content marketing utilizing Hub Spot CRM or similar
* Strong understanding of digital marketing best practices related to SEO, AIO, social media, and email marketing
* Strong presentation skills are required.
* Deep knowledge of lead creation, development, nurturing, and management.
* Must possess superior verbal and written communication skills.
* Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate.
* Strong interpersonal skills that allow for healthy internal and external relationships are a must.
* Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software
* Experience with the Google Platform is a plus.
* Experience with aspects of branding processes,…