Liaison – Marketing Campaigns

To Apply for this Job

Overview

A nationally recognized nonprofit organization is seeking an experienced marketing professional to serve as a Liaison, One-Time Giving within its direct marketing team. This onsite role is based in Memphis and will play a key part in supporting large-scale cultivation and retention campaigns that drive significant annual fundraising revenue.

The ideal candidate brings strong integrated marketing experience, exceptional organizational skills, and the ability to align multiple stakeholders without direct authority. This individual will operate at both a strategic and tactical level—ensuring campaigns are well-documented, coordinated, and executed with precision across internal teams and external partners.

Responsibilities

Integrated Campaign Strategy & Execution

• Support the development and coordination of integrated, multi-channel direct marketing campaigns across direct mail, digital, and multimedia channels
• Help ensure short- and long-term revenue goals are met through disciplined execution and alignment of campaign strategies
• Contribute to donor-centric marketing plans that enhance engagement and strengthen retention efforts
• Assist in documenting campaign strategy, timelines, and performance expectations

Budgeting, Analytics & Performance Monitoring

• Support annual budget planning through analysis of historical and current campaign results
• Monitor revenue and expense performance, helping prepare aggregate reporting and trend analysis
• Evaluate campaign effectiveness and recommend data-informed optimizations to improve targeting, revenue, and engagement
• Review production quantities and pricing to ensure alignment with approved budgets

Cross-Functional Collaboration

• Serve as a primary liaison across creative, content, segmentation, analytics, and activation teams
• Translate needs, priorities, and constraints between groups to keep work aligned and moving forward
• Provide clear documentation of objectives, timelines, and deliverables without formally owning work streams
• Maintain strong working relationships with internal stakeholders and external vendors

Quality Assurance & Compliance

• Review and approve high volumes of marketing materials to ensure accuracy, brand alignment, and regulatory compliance
• Ensure adherence to industry guidelines and organizational standards
• Maintain high attention to detail across messaging, production, and execution

Project Coordination & Problem Solving

• Manage timelines, milestones, dependencies, and documentation in a fast-paced environment
• Identify risks early and elevate appropriately
• Negotiate priorities diplomatically while maintaining composure under pressure
• Develop practical solutions to overcome obstacles and improve process efficiency

Required Skills

• Strong understanding of direct marketing and integrated marketing principles
• High proficiency in PowerPoint and Excel
• Experience working cross-functionally in high-performance environments
• Demonstrated ability to partner with multiple teams simultaneously
• Proven ability to translate priorities and constraints across stakeholder groups
• Experience managing initiatives without formal authority
• Exceptional written and verbal communication skills
• Strong attention to detail and process orientation

Preferred Qualifications

• Background in a marketing or advertising agency environment
• Bachelor’s degree in Marketing, Communications, or a related field
• 3–5 years of experience in marketing, communications, fundraising, or related disciplines
• Experience with digital, social, mobile, or emerging marketing platforms
• Familiarity with budget tracking, forecasting, and performance reporting

Elizabeth.

Roane