Principal Marketing Communications Specialist

Principal Marketing Communications Specialist

• Contract

At Real we’re always looking for new and ambitious people to help deliver exceptional service levels, change the lives of the candidates we represent, and partner with some of the world’s best pharmaceutical, biotechnology and medical companies. We pride ourselves on recognizing talent and spot the best and brightest for our clients and for us, offering training and long‑term career opportunities so our employees can continue to deliver the expertise Real is famous for.

Relationships are at the heart of everything we do, ensuring that our clients and candidates continue to work with us again and again, and we encourage and reward knowledge sharing while maintaining international forums to keep our employees up to date across their industries.

• The Marketing Communications Principal within RTG is responsible for delivering integrated marketing communications strategies that generate awareness, influence behavior and drive adoption of assigned therapies, using paid, owned and earned communications channels.
• This person is responsible for collaborating with product and therapy marketing teams to create effective, customer‑centric communications that advance business objectives and deliver results.
• The role also requires building and sustaining strong relationships with peers in RTG Communications and managing agency/contract resources.

Reporting to the Director, Brand/Marketing Communications, the Principal Marketing Communications Specialist is responsible for the following:

• Develop and implement integrated marketing communications campaigns that facilitate the achievement of business objectives in support of product launches, new programs and other projects.
• Co‑facilitate brand workshops and support efforts to create on‑brand positioning, messaging, strategies and tactics for assigned therapies.
• Act as a brand steward.
• Partner with therapy/product marketing partners to ensure successful development and execution of strategic communications initiatives that are cost‑effective and produce measurable results.
• Actively manage and track the development and delivery of timely, relevant content for key audiences across all channels for assigned therapies, leveraging real‑time opportunities to extend/amplify messages through digital/social channels.
• Evaluate the performance of communications efforts and inform improvements/adjustments to future initiatives.
• Manage projects, budgets and vendors to ensure the timely, cost‑effective delivery of high‑quality, on‑brand work.
• Collaborate with peers in RTG Communications to continuously improve processes, implement new approaches to communication, seek common opportunities to leverage messages and help elevate the strategic value of the function.
• Shape messaging and provide counsel/support for campaigns and programs across channels, in collaboration with business partners. Identify creative ways to pull through messages and leverage meeting content to amplify communications efforts before, during and after key events.
• Build and sustain strong, collaborative relationships with business partners, and peers in functions including legal, clinical, regulatory, reimbursement and engineering.
• Ensure relevant approval processes are understood and implemented in accordance with the quality system.

• Bachelor’s degree in Marketing, Integrated Marketing Communications, Communications, Journalism or related field and 8+ years Marketing and/or Communications experience.
• Experience in developing business-to-business and business-to-consumer marketing communications strategies and implementing programs using multiple channels, including digital/social media.
• Demonstrated ability to think strategically and deliver integrated plans with measurable results in support of business goals.
• Excellent interpersonal skills to influence strategies and enable effective relationships across a variety of functions.
• Ability to work with all levels of management and employees, balancing assertive, diplomatic counsel to senior leadership and peers.
• Experience successfully managing budgets and outside resources.
• Strong oral and written communication skills.
• Exceptional project management, relationship management and organizational skills.
• Ability to work with complex and sensitive information.
• Ability to work independently and excel under pressure and tight deadlines.
• Independent thinker.

• Knowledge of RTG therapies.
• Experience with medical technology/medical device industry.

All your information will be kept confidential according to EEO guidelines.