Liaison, One Time Giving onsite

COOK SYSTEMS has an immediate need for a Liaison for One Time Giving to work onsite.

Within the Direct Response division, this contractor will collaborate closely with the Campaign Activation, Creative & Content, Audience Architecture, and Integrated Solutions teams to support the documentation, buildout, and execution of mail campaigns
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This role is responsible for both strategic and tactical execution of day‑to‑day activities that drive revenue generation, campaign execution, performance analysis, expense management, and trend evaluation for National Direct Marketing’s cultivation and retention programs. Drawing upon expertise in data analytics, direct marketing techniques, industry trends, and best practices, this individual ensures that revenue and donor objectives are met. The role contributes directly to the development and implementation of integrated, multi‑channel strategies designed to raise more than $380 million in gross revenue, enhance donor experience, and elevate brand engagement.

It requires ongoing collaboration with cross‑divisional teams, external vendors, and consultants to ensure alignment with NDM and the organization’s strategic plan.

Essential Job Functions:

• Applies a high degree of concentration and autonomy to manage the development of integrated, multi‑channel direct marketing plans for assigned cultivation and retention programs.
• Ensures both short‑ and long‑term revenue objectives are met by developing, recommending, and implementing strategies that maximize revenue and growth.
• Oversees the development of national‑scale campaigns aligned with NDM and the organization's strategic initiatives and responsible for generating more than $380 million in gross revenue.
• Ensures donor‑centric strategy and cohesive application of marketing plans across all channels, including direct mail, online, and multimedia.

• Assists the Director with annual program budget development by performing detailed analysis of recent and historical results.
• Conducts ongoing assessment of revenue and expense outcomes, including the creation of NDM’s aggregate campaign performance report, to inform leadership of trends, results, and projections.
• Monitors and analyzes effectiveness of new and existing strategies, leveraging historical data and future forecasts to recommend optimizations that enhance targeting, fundraising performance, and donor engagement.

• Partners with NDM Creative, Content, Segmentation, and Analytics teams to ensure audience selection, messaging, and creative offers align with overarching strategy.
• Maintains strong partnerships across internal stakeholders and external vendors to develop, document, communicate, implement, and evaluate strategic approaches for new and existing campaigns.
• Provides clear direction to internal and external partners regarding campaign objectives, goals, and tactics to maintain timelines, achieve goals, and support donor experience.

• Reviews and signs off on hundreds of direct marketing campaign materials—traditional and nontraditional—resulting in more than 200 million direct marketing donor impressions.
• Ensures compliance with bank and USPS guidelines and adheres to organizational message and graphic standards.
• Requires accuracy, attention to detail, and color perception.

• Negotiates priorities and timelines diplomatically while maintaining composure and quality under pressure.
• Applies strong problem‑solving skills and develops innovative solutions to overcome challenges.
• Ensures expenses remain aligned with program budgets, evaluates cost efficiency, and researches cost‑saving measures to maximize ROI.
• Approves print quantities and pricing to ensure expenses align with budget prior to production sign‑off.
• Supports key organizational initiatives and serves as a subject matter expert in direct marketing strategy for fundraising partners as needed.
• Implements new program strategies as defined by NDM senior leadership.

• Thorough knowledge of direct…