Media Planning Specialist

To Apply for this Job

Overview

Our client, a nationally recognized mission-driven organization, is seeking a Media Planning Specialist to support the development and execution of strategic, multi-channel media campaigns. This onsite role offers the opportunity to collaborate across marketing, analytics, and creative teams to drive impactful audience engagement initiatives.

The ideal candidate brings hands‑on experience in digital media planning and a strong understanding of audience strategy, performance insights, and cross‑channel campaign execution.

Responsibilities

• Develop and manage strategic media plans across paid search, display, video, and paid social channels, including both campaign‑based and always‑on initiatives
• Collaborate with cross‑functional teams to support integrated, cross‑channel funnel strategies and audience journeys
• Partner with stakeholders to define campaign goals and determine the optimal media mix to achieve objectives
• Build and refine audience targeting strategies across platforms based on defined segments
• Maintain holistic tactical media plans, including channel budgets, forecasting, and coordination with media operations or external partners
• Translate audience and channel strategies into detailed media plans to support seamless campaign execution
• Partner with analytics and user experience teams to establish performance goals, forecast ROI, and ensure proper audience taxonomy
• Provide direction on creative asset requirements for various media channels and tactics
• Present media recommendations to stakeholders and facilitate cross‑channel coordination to reduce audience overlap
• Interpret campaign performance reporting and deliver clear, actionable insights to inform future strategy
• Maintain strong project management practices to ensure deliverables are completed on time

Required Skills

• Minimum of 3 years of experience in digital advertising or media planning
• Exposure to advertising technology platforms, including demand‑side platforms
• Foundational understanding of media planning principles and platform capabilities
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a deadline‑driven environment
• Motivated, adaptable, and committed to continuous learning

Preferred Qualifications

• Experience leveraging media planning tools
• Strong ability to interpret data trends and performance insights to shape future campaign strategies

How to Apply

If you are interested in contributing to a high‑impact organization and bringing strategic media expertise to a collaborative team environment, please submit your resume for confidential consideration. Qualified candidates will be contacted with additional details.

Elizabeth.

Roane