Marketing Coordinator

Job Details
Level: Experienced

Job Location:

Main Office - Memphis, TN 38134
Position Type:
Full Time
Education Level: 2 Year Degree
Salary Range: $42,000.00 - $47,000.00 Salary/year

Travel Percentage :
Up to 25%

Job Shift: Any
Job Category:
Marketing

Department:
Sales + Events

Reports To:

Event Sales & Marketing Manager

FLSA Status:
Full-Time, Exempt

Salary: $42,000-$47,000

Shelby Farms Park Conservancy (SFPC) is the nonprofit that manages and cares for Shelby Farms Park and Shelby Farms Greenline in Memphis, TN. SFPC is responsible for daily management, fundraising to meet operational budget needs, setting the vision for the Parks future, and stewarding its natural resources. SFPC team members are committed to our vision of creating a celebrated 21st-century park that defines and shapes a great city and that provides inclusive, equitable, and free access for every resident of the Memphis area.

At 4,500 acres, Shelby Farms Park is one of the largest urban parks in the U.S. It features miles of trails, lakes and ponds, a buffalo herd, the Woodland Discovery Playground, the Fed Ex Event Center, a treetop adventure course, a sprayground, and an outdoor stage. It is a treasured asset for Memphis, offering inclusive and free access to all.

The Sales and Events Marketing Coordinator is the primary execution lead for all marketing activity that supports ticket sales, venue rentals, and premium park experiences at Shelby Farms Park Conservancy. This role is responsible for translating sales and marketing priorities into accurate, timely, and compelling customer-facing content across digital channels, including websites, social media, email campaigns, and onsite event touchpoints.

The Marketing Coordinator supports SFPC-produced ticketed events such as Starry Nights, Canoes & Cocktails, Afterglow, Buffalo Run, and other premium experiences, as well as indoor and outdoor venue rentals.

The Marketing Coordinator works closely with the Event Sales & Marketing Manager to implement campaigns, update content as sales pacing changes, and ensure that what customers see accurately reflects what is being sold. This role also collaborates with the Retail & Concessions Coordinator and S+Es Operations staff during events to help align onsite offerings and customer experience with marketing and sales expectations.

This is a hands‑on, execution‑focused role designed for someone who is digitally fluent, detail‑oriented, and knowledgeable about the local events and entertainment landscape.

• Execute marketing tasks that directly support ticket sales and attendance for SFPC‑produced events.
• Build, update, and maintain event‑related web content, including event descriptions, dates, pricing details, and calls to action.
• Assist with email campaign execution by preparing content, links, and promotional details.
• Implement promotional updates, deadlines, and messaging changes as directed by sales pacing and priorities.
• Ensure accuracy and consistency across all customer‑facing materials.

Support marketing execution for indoor and outdoor venue rentals, including:

• Updating venue pages and content
• Supporting landing pages and seasonal promotions
• Coordinating visuals and messaging with designated sales managers
• Ensuring SFPC venue pages follow established SEO best practices.
• Ensure venue offerings are clearly presented, current, and aligned with sales priorities.

• Leverage AI tools and prompt‑engineering best practices to efficiently generate, tailor, and refine marketing copy that resonates with identified consumer segments across:
  - websites
  - social media
  - email promotions
  - event descriptions
• Quickly revise content based on guidance, performance feedback, or changing event details.
• Understand and manage basic asset requirements and formats (e.g., web banners vs. digital ads vs. social posts), coordinating with designers or vendors when needed.
• Maintain organized files, links, and version control for marketing assets.