Marketing and Events Coordinator

The Marketing & Events Coordinator is responsible for driving awareness, engagement, and activity through marketing initiatives, community outreach, events, tenant partnerships, and digital engagement.

This is not a role that will spend a significant amount of time at a desk. It is a hands-on role for someone who enjoys bringing peope together, building relationships and turning ideas into well-executed experiences.

The ideal candidate is outgoing, highly organized, creative, and execution-oriented. This individual should be equally comfortable visiting tenants to discuss promotional opportunities, developing a marketing caclendar, coordinating a large community event, and evaluating the effectiveness of marketing initiatives.

Events will be a major focus of this position. You will help to co-develop and execute a growing calendar that includes signature flagpole events, recurring programs and smaller community activations throughout the year.

Responsibilities include:

• Co-develop and maintain the annual events and programming calendar
• Plan and execute events from concept through event day-operations
• Source local event partners to boost attendance and leverage brand equity
• Coordinate vendors, entertainers, sponsors, community organizations, and other partners
• Oversee marketing budget allocation across event channels
• Track attendance, engagement, and results to improve future programming

You will build relationships with tenants and serve as an accessible, on-site marketing resource.

• Communicate regularly with tenants and learn about their businesses
• Identify opportunities to feature tenants through events, promotions, social media, and public relations
• Support new tenant openings, grand openings, and important milestones
• Encourage tenant participation in property-wide programming
• Help create an environment in which tenants feel connected to the property's direction and success

You will help build connections to our community by:

• Developing relationships with loca businesses, schools, nonprofits, civic organizations and community groups
• Providing representation at meetings, networking events and community gatherings
• Identifying potential event, programming and promotional partners
• Creating partnerships that foster relationships with new audiences

You will help connect what is happening in our city with the team responsible for telling that story.

• Coordinate with ownership groups, property management, outside marketing and PR partners.
• Identify timely stories and opportunities for social media and public relations
• Capture basic photos, videos and information from events and around properties
• Coordinate event materials, signage and promotional needs
• Maintain property, event and communications calendars
• Provide local insight so we consistently reflect the personality of the greater Memphis community

• Experienced in coordinating events with multiple partners and moving pieces
• Highly organized and capable of managing several projects at once
• Personable, outgoing and comfortable building relationships
• Confident speaking to groups and meeting individually with tenants and community partners
• Comfortable taking ownership and working independently
• Familar with our community and interested in becoming even more connected
• Available for occassional event and weekend events