Senior Manager of Brand Strategy

Job Details:

Job Location:

Memphis, TN 38133, Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.

Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future. We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.

With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.

Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.

We are currently hiring for the role of Manager of Brand Strategy.

The Manager, Brand Strategy translates customer insights, market intelligence, and behavioral data into practical brand tools and activation recommendations that strengthen customer connection and support growth.

Working under the direction of the VP, Brand Strategy, this role develops personas, maps customer buying behaviors, and builds differentiated value propositions and messaging within Kele’s brand strategy.

The Manager manages assigned brand initiatives from insight and supports through implementation, partnering with Marketing, and Sales to deliver a consistent,

• Customer, Market & Insights – Analyze and synthesize qualitative and quantitative customer research, market intelligence, and internal feedback. Monitor competitors and translate findings into clear recommendations for audience priorities, messaging, and customer experience improvements to drive growth.
• Unified Brand Strategy – Develop and maintain personas, customer segments, buying behavior maps, and brand playbooks within the strategy established by the VP, Brand Strategy. Apply brand architecture guidelines and identify customer lifecycle opportunities for review and prioritization.
• Brand Positioning – Develop audience-specific value propositions, messaging, and proof points that communicate Kele’s differentiation. Use competitive analysis and customer insights to recommend positioning refinements and opportunities to strengthen preference.
• Activation Planning & Stewardship – Translate brand and behavioral playbooks into actionable briefs that define the audience, buying decision, message, channel considerations, and intended outcome. Partner with activation teams to assess feasibility, estimate potential impact, and manage assigned initiatives against agreed priorities, timelines, and resources.
• Cross-Functional Collaboration – Coordinate with Marketing, Sales, and Customer Experience to gather input, align deliverables, and support adoption of brand tools and messaging. Develop guidance and enablement materials for assigned initiatives; surface dependencies and decisions requiring VP alignment.
• Measurement & Improvement – Partner with Analytics to operationalize and track agreed brand and customer measures, such as awareness, consideration, NPS, and engagement. Summarize results, identify learning opportunities, and recommend improvements that connect brand activity to customer penetration and business growth.

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years…