Associate Marketing Manager, Own Brands and In-Store Marketing

Associate Marketing Manager, Own Brands and In-Store Marketing

Memphis, TN, United States

The Associate Manager, Own Brands & In Store Marketing supports the development and execution of marketing initiatives for Auto Zone’s Own Brands portfolio – most notably Duralast, a multi-billion-dollar brand – and leads day‑to‑day execution of in store, brand marketing.

This role supports the Senior Marketing Manager, Brand & Advertising, and cross functional teams including Merchandising, Store Operations, Creative, and Digital Experience to bring brand strategies to life at the shelf, in the store environment, and online. The Associate Manager is responsible for translating brand strategy into clear, consistent, and effective in store and online execution that drives customer confidence, conversion, and loyalty.

The ideal candidate is a highly organized, detail oriented marketer with strong project management skills, a solid understanding of brand fundamentals, and experience working across multiple stakeholders in a fast paced retail environment.

• Own Brands (Private Label) Marketing Support
  • Support marketing execution for Auto Zone’s Own Brands portfolio, with a primary focus on Duralast and other key exclusive brands, such as STP, Shop Pro, Pro Elite, Sure Bilt, Tru Grade, Total Pro, and Econocraft
  • Assist the Senior Marketing Manager to help execute brand strategies that reinforce quality, reliability, and value at the point of sale
  • Assist in the development of creative briefs for Own Brand initiatives, including packaging support, in store signage, and supporting marketing assets
  • Collaborate with Merchandising and Product teams to ensure brand messaging aligns with product attributes, category strategies, and launch timelines
  • Help maintain consistency in brand voice and visual identity across in store, packaging, and supporting marketing materials
• In-Store Marketing & Permanent Signage
  • Lead day‑to‑day execution under direction of Sr. Manager of permanent in store signage initiatives, ensuring alignment with brand standards and in store experience priorities
  • Partner with Creative, Store Operations, Visual Merchandising and external vendors to manage signage development, production, and rollout
  • Ensure in store signage is clear, customer focused, and effectively communicates key product benefits and brand promises
  • Support audits and reviews of in store signage to ensure accuracy, consistency, and quality across locations
  • Help identify opportunities to improve in store communication through signage updates, refinements, or optimization
• Cross Functional & Agency Collaboration
  • Work closely with internal teams (Brand, Creative, Merchandising, Operations, Digital Experience) to coordinate timelines and deliverables
  • Support management of external agencies and production partners by tracking workflows, routing feedback, and ensuring on time delivery
  • Act as a reliable point of contact for executional questions related to Own Brands and in store signage initiatives
• Project Management & Execution Excellence
  • Manage multiple projects simultaneously, ensuring milestones, deadlines, and approvals are met
  • Track project status, flag risks early, and elevate issues as needed to the Senior Marketing Manager
  • Maintain organized documentation for briefs, creative reviews, and final assets
• Performance & Continuous Improvement
  • Support basic performance tracking related to Own Brand initiatives and in store marketing effectiveness
  • Participate in post launch reviews to capture learnings and identify opportunities for improvement
  • Continuously look for ways to improve processes, execution quality, and cross team collaboration

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5-7 years of experience in marketing, brand management, retail marketing, or a related discipline
• Experience supporting private label brands, in store marketing, or retail signage is strongly preferred
• Experience working in a multi stakeholder, cross functional environment
• Retail, automotive aftermarket, or consumer goods experience is a plus
• Ability to multi-task, stay organized, and manage timelines in a fast…