Indoor Venue Senior Sales Manager

Salary Range $62,000.00 - $66,000.00 Salary/year

Level Management

Position Type Full Time, Onsite

Shelby Farms Park Conservancy (SFPC) is the nonprofit that manages and cares for Shelby Farms Park and Shelby Farms Greenline in Memphis, TN. SFPC team members are committed to our vision of creating a celebrated 21st-century park that defines and shapes a great city and that provides inclusive, equitable, and free access for every resident of the Memphis area.

At 4,500 acres, Shelby Farms Park is one of the largest urban parks in the U.S. It features miles of trails, lakes and ponds, a buffalo herd, the Woodland Discovery Playground, the Fed Ex Event Center, a treetop adventure course, a sprayground, and an outdoor stage. It is a treasured asset for Memphis, offering inclusive and free access to all.

The Indoor Venue Senior Sales Manager is responsible for driving revenue growth across Shelby Farms Park Conservancy’s indoor and semi-indoor venues, including the Event Center, Buffalo Room, and Yurt. The Indoor Sales Manager is responsible for setting and executing sales strategy and driving revenue outcomes for the indoor venue portfolio. This role leads sales execution for indoor venues, supports deal strategy and complex bookings, and is accountable for portfolio performance while maintaining an active personal sales pipeline.

This role is accountable for improving venue utilization, increasing average deal value, expanding weekday and off-peak bookings, and ensuring a consistent, high-quality client experience. This position plays a critical role in advancing the Conservancy’s earned-revenue goals and works to align sales efforts with brand, capacity, and mission priorities.

• Own and execute the sales strategy for the Event Center, Buffalo Room, and Yurt, with clear annual and quarterly revenue targets.
• Increase overall venue utilization through proactive outbound sales, account targeting, and strategic pricing.
• Develop and test packaged offerings, bundled amenities, and upsell opportunities to grow average deal size.
• Identify and pursue new market segments, repeat clients, and off-peak booking opportunities.
• Monitor pipeline health, close rates, and conversion metrics to drive continuous improvement.
• Collaborate with other Sales + Events managers to streamline shared sales systems, intake processes, and reporting across venue, event, retail, and recreation business lines.
• Actively identify and pursue cross-sell opportunities between indoor venues, outdoor rentals, park-produced events, and complementary amenities.
• Support the development of bundled offerings and referral pathways that improve client experience and increase total transaction value.
• Share performance insights, customer data, and sales learnings across the Sales + Events leadership team to inform pricing, packaging, and growth strategies.
• Manage Account Executives selling the indoor venue portfolio, providing direction on priorities, deal sequencing, and client strategy to support revenue goals.
• Support Account Executives navigate complex or high-value bookings by providing guidance on pricing strategy, deal structure, and client positioning within established sales frameworks.
• Ensure day-to-day sales execution for indoor venues aligns with defined sales processes, intake standards, and reporting expectations established by Sales + Events leadership.
• Manage the hiring, onboarding and scheduling of Indoor Venue Event Support personnel as needed to ensure events are executed consistently in a manner that reflects the highest level of customer service.
• Contribute to a collaborative, results-oriented sales environment by sharing best practices, supporting peer collaboration, and reinforcing a consistent client experience across the indoor venue portfolio.

• Maintain an active personal sales pipeline, closing a defined portion of indoor venue business.
• Serve as a lead strategist on complex, high-value, or high-visibility bookings.
• Support negotiation, pricing decisions, and contract strategy as needed.

• Partner with the Director of Sales + Events and shared sales support staff to ensure indoor venue inquiries are routed, tracked, and supported in alignment with established intake processes and service standards.
• Utilize Triple Seat, Fair Harbor, and related sales systems consistently to manage pipeline activity, support forecasting, and inform pricing and utilization decisions for indoor venues.
• Provide feedback and recommendations to Sales + Events leadership regarding intake workflows, system functionality, and reporting needs based on day-to-day sales activity.
• Support accurate and timely sales reporting by maintaining clean pipeline data and collaborating with shared sales support resources as needed.
• Collaborate with other Sales + Events Managers to support consistent sales…