Sr. Channel Manager

Summary

The Sr. Channel Marketing Manager is responsible for leading, developing, and optimizing market analytics, channel & account strategies, and pricing & promotional programs that drive profitable sales and market share growth. This role develops a cross‑functional vision with both short‑ and long‑term strategic objectives, translating them into executable plans and measurable results. Acting as the liaison between internal Hunter teams and external customers, this role sets market and account strategies, manages processes through execution, and ensures alignment across the organization.

• Harmonize sales and marketing plans, ensuring budgets align with company objectives.
• Develop and execute channel strategies for Mass & National retailers in alignment with the overall strategic roadmap.
• Lead cross‑functional coordination for customer line review processes with Sales, Finance, Brand, and Product teams.
• Partner with Finance, Engineering, and Product to improve channel profitability and competitive positioning.
• Define and oversee pricing strategies for new launches, ongoing products, and adjustments over time to ensure market competitiveness and profitability.
• Meet with top channel partners to understand their key initiatives, metrics of success, and programming requirements and drive three‑year action plans.
• Establish marketing and sales program with all Mass & National Retail Channel partners to achieve top‑line and bottom‑line goals.
• Lead, develop, and execute an annual promotional calendar to maximize revenue (both in store and online) working cross‑functionally with Sales, Finance, Brand, Product & E‑com Channel Mgr.
• Implement processes and best practices to ensure alignment with evolving channel partners’ requirements.
• Manage best‑in‑class promotional pricing and price increases across Mass & National Retail Channels to avoid cross‑customer conflicts and maximize profits.
• Assist product team with market research, mix analysis and competitive insight to “win” at each account.
• Assist Sales Operations role when necessary.
• Actively manage customers’ promotional inventories and ad spend.
• Own Excess & Obsolete process and pricing for Derivatives and identify sales opportunities/channels to effectively sell these products.
• Work with Product, Engineering and Sales to ensure new introductions are priced correctly in the market (including at launch as well as price increases / decreases).
• Develop reporting tool and establish meetings to disseminate data, findings and learnings for what’s working and what’s not at customer and channel level (promotions, POS, in store sales, market pricing and competitive activities).
• Track effectiveness of sell‑through and communicate how it is impacted by promotional activities & different merchandising, what drives the highest ROI, competitive activities, etc.
• Collaborate with Sales, Product, Industrial Design and Engineering to identify channel gaps and targeted promotional activities.
• Utilize resources to develop promotions with consumer‑friendly feature sets that maximize sales and brand recognition.
• Assist Sales to ensure proper product content and specifications are developed and in place for promotions and new products.
• Work with Brand and Design teams to enhance product launch in box and online including driving more brand messaging and content to drive growth.
• Work with brand to develop and plan channel related portion of advertising and marketing budget.
• Develop channel specific merchandising and customized marketing collateral when necessary (with assistance from Brand Marketing).

• BA required. MBA & related Merchant, sales, or channel marketing experience preferred.
• Prior Pricing and/or Market Analysis experience preferred.
• Prior B2B or B2C experience developing long‑term strategies preferred.

• Ability to develop strong relationships with internal and external teams.
• Proven ability to manage cross‑functional teams in a fast‑paced environment to accomplish key goals.
• Organized with strong time‑management skills and history of meeting deadlines.
• Strong business acumen.
• Willingne…