Director of Sales

Creative Co-Op, Inc. () is a leading importer and distributor of gift and home decorative accessories. We work with over 15,000 boutique specialty stores in North America, Fortune 500 national retailers, and major eCommerce partners. Headquartered in Memphis, TN, the company has hundreds of employees globally with offices and showrooms in Portland, Atlanta, Dallas, Las Vegas, and China.

Creative Co-Op is the cornerstone division of Regent Holding Company, whose global brands also include Illume () based in Ikast, Denmark. Regent’s growth is backed by Freeman Spogli & Co. (), a leading private equity firm dedicated to investing in the consumer and distribution sectors

.
We are looking for dedicated, high-energy, creative individuals who want to join an industry leader undergoing rapid growth and expansion. We look for people who embody an entrepreneurial spirit and are drawn to our Core Value

s:
· Think First – We validate gut instincts with fact

s.
· Act The Right Way – Our integrity has been built over decades and can be lost in second

s.
· Care About More Than Yourself – We are passionate. We show that passion through a fierce commitment to our customers and colleague

s.
· Embrace Evolution – We are hungry for improvement and never satisfied with the status qu

o.
Job Definiti

on:

T
he Director of Sal
es will define and build out the sales force for a new furniture, mirrors, and lighting lifestyle brand, and will own the overall sales plan and go-to-market strategy for the brand's launch. This is a "selling" sales manager role: the Director will act as the brand's first and primary salesperson while the broader sales organization is being built, personally owning the largest and most strategic accounts while actively prospecting and onboarding new business.

This role will leverage existing contacts and experience in the furniture industry to target new customers, building out sales programs geared toward large and regional furniture stores, independent retailers, and interior designers. As the team grows, they will recruit, structure, and lead the sales organization needed to support the brand, setting targets and holding the team accountable to results, while remaining an active, hands-on seller rather than a manager only.

The Director will serve as the primary spokesperson for the brand and partner cross-functionally with Marketing, Product Development, and Merchandise Planning to drive the brand's growth and profitabili

ty.
Primary Responsibilit

• ies:
  
  Act as the brand's first and primary salesperson, personally selling while the broader sales team is being built
• out.
  
  Personally own, manage, and grow the largest and most strategic accou
• nts.
  
  Actively prospect, pursue, and onboard new accounts to expand the customer b
• ase.
  
  Define, build, and lead the sales force needed to support the new furniture, mirrors, and lighting brand, including recruiting, hiring, training, and managing sales personnel and/or independent sales representative gro
• ups.
  
  Identify and develop overall sales force strat
• egy.
  
  Own the sales plan, including setting sales targets/quotas, tracking performance, and holding the sales organization accountable to go
• als.
  
  Leverage existing contacts and experience to target new custom
• ers.
  
  Build out sales programs geared toward large and regional furniture stores, independent retailers, and interior design
• ers.
  
  Serve as spokesperson for the  
• and.
  
  Create sales plans, programs, and strategies to achieve and exceed set go
• als.
  
  Identify sales trends and coordinate with Marketing and Product Development on sales collate
• ral.
  
  Benchmark brand programs against leading competitors, making recommendations on changes to stay competit
• ive.
  
  Identify slow-selling items and create strategies to exit the invent
• ory.
  
  Coordinate with Merchandise Planning on inventory ne
• eds.
  
  Develop and manage the sales budget, forecasts, and reporting for the  
• and.
  
  Establish territory and account assignment strategy across the sales organizat
• ion.
  
  Design and implement sales compensation, commission, and incentive programs to drive performa
• nce.
  
  Partner with executive leadership on go-to-market and growth strategy for the  
• and.
  
  Provide regular sales performance…